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Native Advertising


Editorial meets advertising: We present your brand authentically in the style of the respective medium and environment.

Content with real added value

Our professional online editors work closely with you to create a complete native special about your product which presents your brand credibly in the style of the respective website. Editorial, graphics and marketing departments take care of the design of the articles, the production of videos and appealing teasers that arouse curiosity for more.

Storytelling with views guaranteed

When our online editorial team creates an editorial-style article on a topic of your choice, we highlight your products, including links to the online store, and integrate multimedia content (image galleries, videos). We guarantee a minimum number of views on your branded article. Native teasers on the website and in the portfolio, newsletter teasers, and social posts are included in the package – and on request, you can also get a prize draw!

A themed stage for your brand

Content Hub

Our online editorial team creates its own themed campaign platform on your selected brand website. In addition to editorial articles, we integrate editorial-style articles with a focus on your brand (brand stories). The campaign stage is advertised in an eye-catching way via all digital channels of your desired title, e.g., with native teasers on the homepage, in the newsletter, in the entire FUNKE RoN portfolio, or in social posts. Also included in the package:

  • Additional attention boost: your content hub and all articles below it are branded with advertising material from your brand
  • Exclusive special newsletter about your content hub to our newsletter subscribers of the respective title
  • Prize draw via Instagram or website