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Social & influencers


How referral marketing works: More sales thanks to product tests, seal-of-quality marketing, advice content, and influencer campaigns.

Our media as brand ambassadors

Our media brands are influencers themselves: They are strong on social media and keep their followers and users up to date with product tests, recommendations and trend news. And thanks to their high level of journalistic credibility, positive spillover effects for your brand are guaranteed.

Why Word of Mouth with BCN works

  • 9 out of 10 people trust recommendations from friends*  
  • 88% of consumers trust online reviews  
  • IMTEST as Germany's largest consumer magazine  
  • In-house: own product test communities & influencer pool

  * Source: Nielsen’s 2021 Trust in Advertising Study

Two approaches that create trust

Product tests with test signets or quality-seal products by established trust brands – our recommendation marketing creates trust. With product tests, brands benefit from the multiplier effect: authentic product reviews and market research from your target group ensure an increase in reach and sales through the WOM effect. Thanks to SEO, the articles keep showing up in the Google ranking in the long term. Our quality-seal products with established trust brands enable a significant sales uplift thanks to their strong credibility and recommendation character. 

Comparison: our product tests


WOM product tests

“brands you love” community
More than 100,000 registered nano and micro-influencers

Testers & content
Nano & micro-influencers create Instagram posts, rate the products on the campaign microsite and rating platforms
Paid influencers can be booked additionally

Selection process
Own influencer database with 90,000 selection criteria and presenting media
Brand communities: granular selection according to any number of target group criteria

Branding partners
Brand partnerships from Burda, Klambt, and Kouneli: InStyle, ELLE Germany, Jolie, and many more. (titles of your choice)

Content publication 
Publication of all posts in the content hub (microsite SEO-optimized): Instagram embeds
Via Instagram: All testing influencers publish an average of three posts each with guaranteed gross reach
Reposts of the testers' Instagram posts
At an additional charge: Recommendation signet with one year of usage rights
Concept extension with presenting media brands/media packages possible

via "brands you love" channels (website, social, newsletter), influencers via Instagram, and the presenting media brand


Product tests

Gofeminin test lab community
Over 100,000 registered members

Testers & Content
Users of the gofeminin community test products and rate them on the gofeminin product review microsite and the customer review site
Paid influencers can be booked additionally

Selection process
Own gofeminin tester community and portfolio users: granular selection according to any number of target group criteria

Branding partner
Lead brand gofeminin

Content publication
SEO-optimized article with publication of the test reports incl. star rating
Repost of the Instagram test posts
Included in the package: media package with guaranteed net reach (via brand story, social campaign, display traffic package)
Including recommendation signet with two years of usage rights
Concept extension with FUNKE Lifestyle Brands/media packages possible

Via gofeminin channels (website, social, newsletter) and FUNKE digital portfolio "Run of Network"

Journalistic quality meets social interaction

With "brands you love," BCN offers its own influencer agency that sustainably activates our communities – a total of more than 40 million1 social media fans! This is what we offer you in concrete terms:

  • Influencer campaigns with our media brands as branding partners for more trust, sales uplift, and reach 
  • Various social formats in the name of our brands with net reach guarantees 
  • Native video content for your brands from our editorial team for credibility and recommendation character 
  • Brand building and brand uplift

1) In house survey, Facebook, Instagram, TikTok, Pinterest, YouTube October 2023