BCN | Best Case | 60 years Almighurt by Ehrmann - Das crossmediale Vermarktungs-Network

4 media brands

14 crossmedia solutions

40 Mio. Reichweite

The goal

Use the brand’s 60th birthday to generate maximum reach for Almighurt among the target group.

The idea

To promote contact between the target group and Almighurt at various touchpoints, we created a closely interlinked crossmedia campaign. A live event, activating content, authentic testimonials, and interactive elements presented the brand in an inspiring and credible way – on all channels.

The live event

The big, summery “Ehrmann Family Brunch” with Meine Familie & ich was at the heart of the anniversary campaign. 40 invited influencers and celebrities with a combined reach of 476,372 created 167 content pieces about the live event. The media partners: our high-reach brands Meine Familie & ich, freundin, Bunte, and leckerschmecker.me.

Editorial content (print)

The print advertorial for Almighurt’s birthday was a perfect fit for the editorial environment – and included a serving suggestion.

Advertorial (print)

The print advertorial for Almighurt’s birthday was a perfect fit for the editorial environment – and included a serving suggestion.

Editorial content (digital)

15,000 Visits & 15.2 million AIs

From product tests and recommendations to recipe ideas – our digital media brands Meine Familie & ich, freundin, Bunte, and leckerschmecker.me showcased the Almighurt brand online, in a thousand tasty ways.

Content creation for Instagram and Tiktok

Together with selected creators, including some from our unpaid brands you love community, we tested the whole range of Almighurt products. Not only did they taste delicious, they were ideal eye-candy for Instagram and TikTok.

Digital out-of-home

The Almighurt anniversary also made a splash in shopping centers and at grocery retailers: We celebrated this modern heritage brand with digital out-of-home (DOOH) placements.

The success

With the idea “Genuss für Generationen” (“enjoyment for all ages”) we implemented a closely interlinked crossmedia campaign. And it was highly successful. One central BCN contact person for the campaign guaranteed that feedback could be incorporated immediately and that all elements were rolled out as planned. Across the various channels, our birthday campaign for Almighurt achieved a reach of 40,235,952 – a very tasty number.

Campaign info

Core brand	Solutions	Campaign period	Production period
Ehrmann Almighurt	Live event	July - November 2024	8 weeks
	Print editorial content
	Print advertorial
	Influencer marketing
	Social media reels
	Social posts
	DOOH (mall and grocery retail)