How advertisers benefit from
AI-optimized performance campaigns

Whether increasing website traffic or generating leads: performance campaigns help to achieve clearly defined goals. BCN uses proprietary artificial intelligence (AI) to optimize performance campaigns – so our customers' campaigns are guaranteed to achieve the best results!

Performance campaigns are digital marketing measures that pursue clear, technologically measurable goals. Goals such as increasing website traffic, generating leads, or making direct sales. With BCN's performance campaigns, customers receive a fixed number of clicks, leads, or conversions at a guaranteed price. BCN takes on the advertising risk.

However, BCN's performance campaigns can also serve the upper funnel – with complementary awareness campaigns, primarily using moving images. These are billed based on CPCV (cost per completed view). BCN's customer only pays if the video has been fully viewed by the user.

Before the campaign starts, we set a clearly defined key performance indicator (KPI) together with our customer. The KPI varies depending on the campaign objective. Billing is based exclusively on the results achieved. In the initial phase, billing is based on CPC (cost per click). As soon as sufficient data is available, billing can be switched to CPX (e.g. cost per lead or cost per order).

To implement performance campaigns, BCN employs various measures, such as search engine advertising (SEA), social media, and programmatic advertising. A special feature of our approach is the use of proprietary AI technology DRWN AI, which takes over the entire campaign optimization and ensures maximum efficiency.

For some time now, platforms such as Google and Meta have been relying on AI-supported optimizations within their systems. But BCN goes one step further with DRWN AI. This technology optimizes across platforms, opening up the so-called walled gardens. As a result, SEA, social, and programmatic campaigns can be directly compared with each other.

The AI continuously monitors and optimizes various strategies on different platforms. It analyzes which combination of channel, advertising medium, and target group makes the best contribution to the agreed KPI. The budget is allocated to the most successful placements in real time. 

DRWN AI was specifically developed to optimize digital campaigns across all platforms. The system works across all industries, for customers of all sizes, and ensures that every advertising budget is used as efficiently as possible. DRWN AI uses all performance data, from clicks to conversions, to optimize the campaign in terms of efficiency

• Which channel reached the user?
• Which advertising media led to a conversion?
• Which target group segments worked best?

The collected data is continuously incorporated, improving the campaign performance in real time. Data protection is our top priority. All data is completely anonymized and does not contain any personal information. To evaluate and adapt strategies, the AI only uses aggregated behavioral data (e.g. "Did the user click?" Answer: Yes/No).

Customers often have an idealized vision of their target groups. However, AI-based optimization shows that the expected target group does not always perform best. DRWN AI analyses which segments actually meet the campaign objectives and prioritizes them automatically. Demographic data, interests, or purchasing behavior can be helpful indicators, but ultimately the focus is on conversion performance.

As AI technologies develop further, evaluating and optimizing campaigns becomes increasingly granular. With better tracking quality and larger volumes of relevant data collected, DRWN AI can manage campaigns with greater and greater precision.

In the long term, this leads to always-on optimization: digital campaigns are continuously tweaked to achieve the best results. Customers benefit from holistic control of their marketing channels. Conventional campaign structures do not offer this advantage.

The Performance Network from BCN, coupled with DRWN AI, provides companies with a powerful solution to achieve their digital marketing goals efficiently and risk-free. For more information, click here!