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Where brands can be stars

BCN TV Guides

TV guides are a unique print segment: huge circulations, an attractive audience in search of experiences, and an environment full of celebrities and entertainment provide the ideal stage for turning brands into stars.

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More reach. More engagement.

Your brand deserves more

If you want to reach a large number of people with your brand, TV guides are the ideal medium. This is because 41.1% of German adults read them, making TV guides the largest print segment in Germany. These publications are read particularly intensively and are consulted seven times a week.

29 Mio. readers
41.1 % of German adults read TV guides
Used 7 x per week

Source: ma 2024 Pressemedien II – editions sold IVW Q2 2024 | Funke-Study: Programmzeitschriften-Report 2021

Showcasing brands with the TV guides from BCN

Book your “brand experience”

BCN markets 20 TV guides – more than any other marketer – reaching 21.2% of Germany’s total population and 22.3% more people than our strongest competitor. We thus cover a comprehensive spectrum of TV guides, offering your brand the right environment in which to be the star.

20 print brands
15 Mio. net reach
5.1 Mio. copies sold

Source: ma 2024 Pressemedien II – sold editions IVW Q2 2024 (Competitive comparison vs. Bauer Media Group)

All segments: weekly, bi-weekly, monthly, high-interest

The right choice for your business

New: BCN TV Booster – a superstar TV guide combo

A new star is born

With the BCN TV Booster, we’ve created a combination with an all-star cast. Switch to “blockbuster mode” now.

Your dream audience

The BCN TV Booster brings you the audience that can make your brand a star: Millions of brand fans in search of a new experience.

  • Greater reach: 8.05 million readers
    vs. 6.58 million at our main competitor
  • Higher income: 3850 € net household income
    vs. 3537 € at our main competitor
  • Younger age: 31.2% are 30-49
    vs. 30.1% at our main competitor
  • Higher brand affinity: 36.5% are “brand fans”
    vs. 29.0% at our main competitor
  • More educated: 37.0% have high level of education
    vs. 34.2% at our main competitor
Big stars – and a smaller investment

It makes sense to choose stars. The BCN TV Booster gives you more media power for less money.

  • Better value: 129,520 € media gross
    Save 20% compared to individual bookings
  • More efficient: 15.80 € CPM
    vs. 18.02 € at our main competitor
  • Better value: 62.86 € CPP
    vs. 65.08 € at our main competitor

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Source: ma 2024 Pressemedien II | b4p 2023 III; Proportion of brand affinity: high brand orientation; Proportion of high education: high school diploma / university degree | editions sold IVW Q2 2024 | Ratecard "BCN TV Booster 2024“

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