All ears for these benefits
The BCN digital podcast portfolio offers a variety of opportunities to reach different target groups with a wide range of content – and to place advertising messages effectively. Your advantages at a glance:
- > 1,000,000 monthly streams via the podcast portfolio
- around one in three Germans use the podcast medium
- high advertising acceptance, perception, and recall
- 95% of listeners focus fully on the podcast without distracting activities
- 94% of listeners accept advertising
- 85% can actively remember a brand they heard about
- high credibility through native audio ads
- podcast co-production: your own podcast with our expertise
- exclusive sponsorships
A podcast for every topic
Our podcast portfolio covers a wide range of topics, including entertainment, finance, health, and home & garden.
Reach and target audience: The entertainment podcasts are aimed primarily at a broader, often male audience, while the financial podcasts focus more on a wealthy, quality-conscious audience.
Variety of content: The offer ranges from in-depth analyses of classic films to current financial market analyses.
Presentation formats: Depending on the podcast and target audience, choose from different formats, such as presenting, native, or audio spots, with different prices and reach.
Booking flexibility: Some podcasts offer bundles (e.g., Blockbuster Bundle, Indie Bundle) that enable a greater reach for advertising campaigns.