Branded Content

Our professional online editors work closely with you to create a complete branded-content special about your product. This special presents your brand credibly, in the style of the respective website and in the CI of the media brand. Our editorial, art, and marketing departments expertly design articles, produce videos, and create appealing teasers that pique users’ interest.

When creating an editorial-style article on a topic of your choice, we focus on your products, include links to your online store, and integrate multimedia content such as image galleries or videos. We guarantee a minimum number of views on your branded article and give you the opportunity to integrate your own advertising material into the article.

On your selected brand website, our team creates a dedicated themed campaign platform: your Content Hub. In addition to editorial articles, we integrate editorial-style articles with a focus on your brand (brand stories). Your Content Hub is expertly advertised via all the digital channels of your desired title, e.g. with native teasers on the homepage, in the newsletter, in the entire FUNKE RoN portfolio, and in social posts. Also included in the package:

• Awareness boost: Your Content Hub and all integrated articles are branded with your logo.
• An exclusive special newsletter about your Content Hub is sent to all newsletter subscribers of the respective title.
• A contest is possible, via Instagram or your selected website.

Your brand takes the spotlight with a customized, exclusive microsite on the website of the respective media brand. High-reach content, enriched with generous image galleries, integrated videos, and various animation options – the Bold Brand Page is the gateway to your brand world. We fill it with your exclusive content and enable your brand to make a grand impression.