More reach. More engagement.
Your brand deserves more
If you want to reach a large number of people with your brand, TV guides are the ideal medium. This is because 41.1% of German adults read them, making TV guides the largest print segment in Germany. These publications are read particularly intensively and are consulted seven times a week.
Seeking out experiences
A usage situation that’s ideal for brands
Anyone who picks up a TV guide is looking to experience something and hopes to find inspiration. Readers immerse themselves in a world full of entertainment, stories, stars, and celebrities. Wouldn’t you like your brand to become an experience, too?
Showcasing brands with the TV guides from BCN
Book your “brand experience”
BCN markets 20 TV guides – more than any other marketer – reaching 21.2% of Germany’s total population and 22.3% more people than our strongest competitor. We thus cover a comprehensive spectrum of TV guides, offering your brand the right environment in which to be the star.
Your dream audience
The BCN TV Booster brings you the audience that can make your brand a star: Millions of brand fans in search of a new experience.
- Greater reach: 8.05 million readers
vs. 6.58 million at our main competitor - Higher income: 3850 € net household income
vs. 3537 € at our main competitor - Younger age: 31.2% are 30-49
vs. 30.1% at our main competitor - Higher brand affinity: 36.5% are “brand fans”
vs. 29.0% at our main competitor - More educated: 37.0% have high level of education
vs. 34.2% at our main competitor
Big stars – and a smaller investment
It makes sense to choose stars. The BCN TV Booster gives you more media power for less money.
- Better value: 129,520 € media gross
Save 20% compared to individual bookings - More efficient: 15.80 € CPM
vs. 18.02 € at our main competitor - Better value: 62.86 € CPP
vs. 65.08 € at our main competitor