Offer Details
- Your product is presented in particularly high quality on a 1/1 page, within an advertorial in the magazine (marked as an advertisement).
- In close consultation with you, we create an editorial-style online article on the desired topic.
- Your product/brand is presented in a thematically native and credible way and linked to your online store or landing page.
- Integration of image galleries, video content, and social content is possible.
- Included in the package: A minimum guarantee of views on the branded article, an organic FB post or an IG story (1 slide).
- Optional: Framing ads around the article.
Offer benefits
- Success guarantee: Guaranteed views ensure the campaign’s performance.
- Targeted communication: The cross-media content is tailored to the audience.
- Suitable placement: Increased credibility and brand awareness as well as positive transfer of the individual advertising message.
- Acceptance (through native staging) leads to high image transfer and long dwell time: Thanks to the editorial look-and-feel of our established media brand, the branded articles are not immediately perceived as advertising.
- Content that adds value: Products or topics that require explanation can be conveyed to the target group in an informative way.
Key idea
bike has been the leading mountain bike magazine in Europe since 1989. Exciting reports, photo stories, touring advice, and purchase tips inspire the loyal readership in print and online.
In August 2024, the bike publishing house Delius Klasing presented its new Bicycle Market Data Study. Exciting findings from the extensive reader survey: Although the number of new bicycle purchases is declining slightly, the willingness to invest is increasing significantly.
Now is the perfect time to stage your brand with the bike Cross-Media Package, an exclusive print and online combination!
Julia Hartz von Zacharewicz Head of Publisher Management julia.hartzvonzacharewicz@bcn.group +49 151 50416986