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Programmatic

Digital

Whether it’s desktop, mobile, or video: At BCN, programmatic advertising is always part of a holistic marketing strategy.

Programmed for success

From programmatic deals to 1st-party data and audience targeting – we have invested heavily in expanding digital opportunities and offer you perfectly tailored programmatic solutions for your campaign objectives. We deliver your messages to users in a targeted and comprehensible manner based on available user data. We believe that quality results when relevance and transparency meet.

We are cookieless-ready!

  • Audiences via 1st-party data in the complete BCN portfolio
  • cookieless-ready
  • Target group and campaign optimization
  • Stable ID solutions (deterministic generation of IDs)

Your benefits with BCN programmatic

  • Contextual targeting for placements in exactly the right environment (based on IAB standard, works on all browsers and completely without cookies + IDs)
  • Minimized wastage by creating individual audiences for the specific target group approach
  • Entire BCN portfolio can be mapped in one deal, thus reducing the complexity of bookings
  • CTV and DOOH can also be booked programmatically
  • Large-format display advertising media can also be booked via Adnami (Fireplace)

Your options for programmatic

  • Programmatic Guaranteed: fixed negotiated CPT, reserved inventory, automated buying; platform, targeting, and others are negotiable
  • Preferred Deal: similar to Programmatic Guaranteed, but with flexible inventory
  • Private Auction: auction-based eCPT (First Price Auction), targeting for selected users, fully automated purchasing; custom channel, targeting and others negotiable
  • Open Auction: auction-based eCPT (First Price Auction), performance and bulk buys, fully automated purchasing

Programmatic advertising is available on the following websites:

  • 4players.de
  • 9monate.de
  • abendblatt.de
  • bike-magazin.de
  • bildderfrau.de
  • boote-magazin.de
  • braunschweiger-zeitung.de
  • Daskochrezept.de
  • derwesten.de
  • donna-magazin.de
  • Eatbetter.de
  • eatclub.de
  • Einfachbacken.de
  • Einfachkochen.de
  • Elle.de
  • Esquire.de
  • Focus-arztsuche.de
  • Freundin.de
  • futurezone.de
  • gesundheit.de
  • gofeminin.de
  • gute-fahrt.de
  • Guterrat.de
  • harpersbazaar.de
  • harzkurier.de
  • Haus.de
  • hoerzu.de
  • imtest.de
  • Instyle.de
  • klack.de
  • leckerschmecker.me
  • lifeline.de
  • lokalkompass.de
  • Lustaufgenuss.de
  • Mein-schoener-garten.de
  • Meine-familie-und-ich.de
  • modell-fahrzeug.de
  • moin.de
  • morgenpost.de
  • Mylife.de
  • myself.de
  • Netdoktor.de
  • onmeda.de
  • Onvista.de
  • Playboy.de
  • reviersport.de
  • schlager.de
  • Slowlyveggie.de
  • Sportsillustrated.de
  • Superillu.de
  • surf-magazin.de
  • thueringer-allgemeine.de
  • tour-magazin.de
  • tvdigital.de
  • tvdirekt.de
  • waz.de
  • werstreamt.es
  • wmn.de
  • yacht.de
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We´ll make you an offer!

Interested?

Hauke Partheil Head of Programmatic & Business Development hauke.partheil@bcn.group +49 171 48 81 761