Programmed for success
From programmatic deals to 1st-party data and audience targeting – we have invested heavily in expanding digital opportunities and offer you perfectly tailored programmatic solutions for your campaign objectives. We deliver your messages to users in a targeted and comprehensible manner based on available user data. We believe that quality results when relevance and transparency meet.
Your benefits with BCN programmatic
- Contextual targeting for placements in exactly the right environment (based on IAB standard, works on all browsers and completely without cookies + IDs)
- Minimized wastage by creating individual audiences for the specific target group approach
- Entire BCN portfolio can be mapped in one deal, thus reducing the complexity of bookings
- CTV and DOOH can also be booked programmatically
- Large-format display advertising media can also be booked via Adnami (Fireplace)
Your options for programmatic
- Programmatic Guaranteed: fixed negotiated CPT, reserved inventory, automated buying; platform, targeting, and others are negotiable
- Preferred Deal: similar to Programmatic Guaranteed, but with flexible inventory
- Private Auction: auction-based eCPT (First Price Auction), targeting for selected users, fully automated purchasing; custom channel, targeting and others negotiable
- Open Auction: auction-based eCPT (First Price Auction), performance and bulk buys, fully automated purchasing
Programmatic advertising is available on the following websites:
- 4players.de
- 9monate.de
- abendblatt.de
- bike-magazin.de
- bildderfrau.de
- boote-magazin.de
- braunschweiger-zeitung.de
- Daskochrezept.de
- derwesten.de
- donna-magazin.de
- Eatbetter.de
- eatclub.de
- Einfachbacken.de
- Einfachkochen.de
- Elle.de
- Esquire.de
- Focus-arztsuche.de
- Freundin.de
- futurezone.de
- gesundheit.de
- gofeminin.de
- gute-fahrt.de
- Guterrat.de
- harpersbazaar.de
- harzkurier.de
- Haus.de
- hoerzu.de
- imtest.de
- Instyle.de
- klack.de
- leckerschmecker.me
- lifeline.de
- lokalkompass.de
- Lustaufgenuss.de
- Mein-schoener-garten.de
- Meine-familie-und-ich.de
- modell-fahrzeug.de
- moin.de
- morgenpost.de
- Mylife.de
- myself.de
- Netdoktor.de
- onmeda.de
- Onvista.de
- Playboy.de
- reviersport.de
- schlager.de
- Slowlyveggie.de
- Sportsillustrated.de
- Superillu.de
- surf-magazin.de
- thueringer-allgemeine.de
- tour-magazin.de
- tvdigital.de
- tvdirekt.de
- waz.de
- werstreamt.es
- wmn.de
- yacht.de
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We´ll make you an offer!
Interested?
Melanie Salenga Deputy Director Digital Sales melanie.salenga@bcn.group +49 211 93 41 51 7
Hauke Partheil Head of Programmatic & Business Development hauke.partheil@bcn.group +49 171 48 81 761