Brand Mein schönes Land

MEIN SCHÖNES LAND

"MY BEAUTIFUL LAND is a trip to the most beautiful parts of our homeland. Nature shows itself in all its beauty - authentic and genuine. The change of seasons inspires replicable decoration ideas. Our recipes are tried and tested and reflect respect for the produce producers: They are regional, seasonal - and sensationally delicious. We visit craft businesses and regions, people who show that real country life still exists. With the fantastic images of our photographers, a natural world becomes tangible and we hold the exciting times for a moment“. Miriam Sievert, editor-in-chief

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Main target audience

Age

63,0 % 40 - 69 years

Gender

79,0 % Women

Net Income

60,0 % > 3,000 EUR

Education

65,0 % Secondary school, A levels, or university degree

b4p 2023

Key data

Frequency of publication	6 times p.a.
Publication date	Friday
Base price (1/1 4c page)	20,800 EUR¹
Copies sold	164,967²
Total readership	981,100³
Editorship	Miriam Sievert

¹ Prices valid from 01.01.2024

² IVW III/24

³ AWA 2024

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,18	18,5	38
Women	0,80	81,5	160

Age

	Mill.	%	Index
14 - 19 years	0,01	1,0	15
20 - 29 years	0,03	3,4	26
30 - 39 years	0,11	11,7	77
40 - 49 years	0,10	10,0	72
50 - 59 years	0,20	20,4	115
60 - 69 years	0,26	26,3	169
70 and over	0,27	27,1	152

Education

	Mill.	%	Index
Secondary school, no professional training	0,06	5,7	62
Secondary school, professional training	0,22	22,1	110
Sixth form college, no A levels	0,42	42,4	114
A levels or similar, no university degree	0,09	8,9	65
University degree	0,21	21,0	105

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	1,1	38
1,000 up to below 1,250 EUR	0,03	2,6	85
1,250 up to below 1,500 EUR	0,03	3,2	93
1,500 up to below 2,000 EUR	0,07	7,6	77
2,000 up to below 2,500 EUR	0,11	11,2	113
2,500 up to below 3,000 EUR	0,08	8,3	79
3,000 EUR and more	0,65	65,9	109

AWA 2024

Why choose MEIN SCHÖNES LAND?

MEIN SCHÖNES LAND is one of the Top 3 country magazines.

MEIN SCHÖNES LAND is relevant for different advertisers because of its broad range of topics and its affluent readership is interested in a wide variety of areas.

MEIN SCHÖNES LAND is a cross-media brand with close ties to consumers via digital channels such as Facebook, Pinterest and the website MEIN-SCHOENER-GARTEN.DE, which has been the digital content home of MEIN SCHÖNES LAND since January 2022.

Gallery

Advertising in MEIN SCHÖNES LAND

MEIN SCHÖNES LAND is the everyday companion for female readers who love the natural life, like to treat themselves and have a high household net income. They have a natural, sustainable lifestyle and consciously take breaks from their everyday life. During these breaks, they long for inspiration to relax, which they find in the variety of articles about gardening, recipes, creativity, home and living, health, travel, nature and animals, the countryside and craftsmanship in MEIN SCHÖNES LAND.

MEIN SCHÖNES LAND is dedicated to the beautiful aspects of rural living and offers different sectors a large variety of advertising opportunities due to its wide variety of topics.