Unpaid Influencers
brandsyoulove.de is our community for nano- and micro-influencers. Over 100,000 authentic testimonials are waiting to stage content with your products on Instagram and other platforms. Each campaign has a top media brand such as InStyle Germany, freundin, or Elle Germany as a partner.
Your benefits:
- Highly interactive: Instagram engagement rates of up to 12%
- Three content pieces per campaign per influencer, on average
- Up to 20 buyouts can be used for advertising purposes
- Maximum reach and visibility thanks to an average of 1,500 Instagram followers per nano-influencer and up to 30,000 followers per micro-influencer
- We guarantee the social-media reach of each influencer as well as the overall reach of unpaid-influencer campaigns
- Explore best cases at brandsyoulove.de
Paid Influencers
Whether for awareness, performance, or a product collab – you can book paid influencers as part of a communication campaign or for a long-term cooperation. Unique in the market is our offer combining paid-influencer campaigns with our strong media brands, e.g. as a co-creator via Instagram. Our portfolio also includes the virtual influencer Polar. With more than 1.8 million followers on TikTok, she reaches Gen Z like no other.
Influencer Relations
Our media brands bring influencers and brands together. Many influencers are closely associated with media brands such as InStyle Germany, freundin, Esquire Germany, and more. As exclusive guests at our events, they create live content for our brands and our clients’ brands – the ideal symbiosis.
InStyle Crew
These creators are official InStyle influencers. They perfectly showcase fashion, beauty, and lifestyle, attend events, and implement collaborations. InStyle promotes these creators and their content via @instylegermany.
Influencers in print – only at BCN
Content creators have become key tastemakers in the fashion cosmos. The InStyle special “Social Star Issue” focuses on current social-media trends and topics. Our testimonial and cover star for the 2024 issue is Lena Mantler (@lena).
What makes our
influencer concepts unique?
Influencer content that’s made to last
Brand love is contagious! The Burda Influencer Hub natively connects company brands, influencers, and strong media brands such as InStyle Germany. This enables emotional, credible, and high-reach brand stagings that have a more sustained effect than the usual short-term content on social media. Because that is our mission: influencer content that’s made to last!
Your benefits:
While 90% of providers specialize in paid influencer marketing, the Burda Influencer Hub also gives you access to unpaid nano- and micro-influencers who are particularly compelling in terms of engagement.
Many influencer agencies are simply brokers who leave the organization and reporting up to you. The Burda Influencer Hub, on the other hand, handles your influencer campaigns, events, and collabs as a full-service provider.
Our 360° campaign management is unique. The Burda Influencer Hub turns creators and media brands into crossmedia partners. Our prestigious media brands such as InStyle and freundin present the campaigns of unpaid influencers, while paid influencers may act as co-creators on the social channels of our media brands and spread your brand message there.
Get in touch!
You want the influencer boost?
You-Lee Kong Deputy Director Digital Sales you-lee.kong@bcn.group +49 89 9250 4681