How influencers boost the media mix

Emotional. Credible. High reach.

From high-profile campaigns with social media stars to enthusiastic stories from nano- and micro-influencers, from booking influencers for your event to partnering with an attractive media brand – BCN’s influencer marketing offers a wide range of possibilities. First and foremost: the ability to reach target groups effectively and generate lasting buzz.

Targeted communication
Influencers reach a brand’s target group precisely – with minimal scatter losses and maximum efficiency.
Authentic and credible
Influencers are highly persuasive and their recommendations are perceived as authentic by followers due to their shared interests.
High reach and visibility
Influencers have a large, dedicated social media following – and brands benefit from this.
Creative content and storytelling
Influencers are experts for inspiring, creative content, and they know what resonates with their followers.

Combined BCN power

Influencer Marketing meets Crossmedia

With BCN, your brand gets more – and we’re your one-stop shop. Our unique influencer-marketing approach combines influencer concepts with strong media brands from three publishing houses. Paid influencers become co-authors on the Instagram channels of our media brands, campaigns with unpaid influencers are presented by our media brands and supported with a wide reach, and our magazines cover events with influencers - across media and channels, from digital to print.

More reach for BCN social media campaigns
More visibility for authentic influencer content
More lasting attention and impact for brand messages

Germany’s largest influencer portfolio

The Influencer Hub by Burda

For powerful brand staging, BCN relies on Burda’s Influencer Hub. Its influencer portfolio is Germany’s largest. And, unlike other providers, it includes paid influencers as well as unpaid nano- and micro-influencers. Depending on the campaign objective, you can target your audience with established social media stars or up-and-coming content creators. You also benefit from our holistic brand staging planning: As a full-service provider, we manage your campaigns, events, collaborations, and reporting.