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For campaigns
with immediate
impact

BCN Topic Targeting: Health, Pharma, Beauty

Reach your health, pharma, and beauty audiences efficiently,
with BCN’s new offer: topic targeting!

An impressive team

Combined media power

For the first time, BCN clients can simultaneously book two of the biggest players in the health sector: Burda Digital Health and Funke Gesundheit. Their combined reach and expertise let you target your audiences accurately and efficiently.

20 health portals
130 million page impressions per month
25,000 editorial health articles per year

Source: IVW October 2024

Burda Digital Health

Germany’s leading digital platforms − NetDoktorFOCUS Gesundheit, and NetMoms − are consulted by millions of users every day. Highly qualified medical experts create editorial content tailored to today’s health-conscious readers.

Go to Burda Digital Health

Funke Gesundheit

From advice websites like Onmeda.de, Gesundheit.de, and Lifeline.de to single-topic microsites like Special-Rueckenschmerz.de – the Funke Gesundheit portfolio publishes trusted information and reaches millions of readers every month.

 Go to Funke Gesundheit

Healthy sales figures for you

Benefit from the combined power of Germany’s largest health-info networks: Burda Digital Health and Funke Gesundheit. Here’s what you get:

  • Guaranteed reach with minimal scatter losses
  • Exclusive placement and 100% SOV on all ad slots, plus precise topic targeting
  • High brand safety, thanks to topic-appropriate environments
  • Customized campaigns with guaranteed performance

Premium impact for your customers

  • 100% exclusive allocation of each ad slot on the respective portals
  • High-quality medical content that users trust
  • Low scatter loss thanks to customized sets of URLs
  • Right of first refusal for the following year (if booked for a full year)
  • Book and go: package booking reduces your administrative effort

Our topic targeting at a glance

Core brands
9monate.de
BILDderFrau/gesund
bunte.de/Gesundheit
Chip.de/Gesundheit
gesundheit.de
fitforfun.de
Focus-gesundheit.de
FOCUS online/Gesundheit
Lifeline
Myself/gesund
netDoktor.de
NetMoms
onmeda.de
Gross CPM
108 EUR
 
 
 
 
 
 
 
 
 
 
 
 
Bookable from
1 month
 
 
 
 
 
 
 
 
 
 
 
 
Bundle booking with
Self test questionnaire
Video
Podcast
 
 
 
 
 
 
 
 
 
 

Let’s talk!

Ready to make immediate impact?

Udo Radzio Head of Client Service Health udo.radzio@bcn.group +49 172 7759470