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OK! - more people is not possible

OK! presents trends and highlights from the world of the stars. Important parts, of course, are fashion must-haves and beauty-insights from Hollywood. OK! not only knows how the stars stay fit and healthy, but also personally tries the fitness sessions and detox treatments from Pamela Reif and Co. Be it food trends, living inspiration or travel experience – the OK! Team is always up to date and gives coverage on everything that makes life more beautiful.

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Key data

Frequency of publication weekly
Publication date Wednesday
Base price (1/1 4c page) 15,750 EUR1
Copies sold 42,2062
Total readership 312,1263
Editorship Roland Hag
1 Prices valid from 01.01.2024
2 IVW III/24
3 ma 2024 Pressemedien II

Detailed readership profile

Gender

Mill. % Index
Men 0,07 23,9 49
Women 0,24 76,1 150

Age

Mill. % Index
14 - 19 years 0,03 10,7 163
20 - 29 years 0,07 21,6 166
30 - 39 years 0,09 29,5 194
40 - 49 years 0,05 16,8 120
50 - 59 years 0,04 11,6 65
60 - 69 years 0,02 7,5 48
70 and over 0,01 2,4 13

Education

Mill. % Index
Comprehensive school 0,03 8,2 190
Secondary school, no professional training 0,02 5,2 80
Secondary school, professional training 0,04 13,9 61
Secondary school, no A levels 0,13 40,9 139
A levels, no degree 0,04 13,5 75
A levels, degree 0,06 18,4 96

Net income

Mill. % Index
Below 1,000 EUR 0,02 4,9 98
1,000 up to below 1,250 EUR 0,00 1,3 46
1,250 up to below 1,500 EUR 0,01 1,9 42
1,500 up to below 2,000 EUR 0,03 8,0 74
2,000 up to below 2,500 EUR 0,03 10,4 99
2,500 up to below 3,000 EUR 0,03 9,1 81
3,000 EUR and more 0,20 64,3 117
ma 2024 Pressemedien II