OK! - more people is not possible
OK! presents trends and highlights from the world of the stars. Important parts, of course, are fashion must-haves and beauty-insights from Hollywood. OK! not only knows how the stars stay fit and healthy, but also personally tries the fitness sessions and detox treatments from Pamela Reif and Co. Be it food trends, living inspiration or travel experience – the OK! Team is always up to date and gives coverage on everything that makes life more beautiful.
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| Frequency of publication | fortnightly |
| Publication date | Wednesday |
| Base price (1/1 4c page) | 16,100 EUR1 |
| Copies sold | 21,8762 |
| Total readership | 323,9473 |
| Editorship | Roland Hag |
1 Prices valid from 01.01.2026
2 IVW IV/25
3 ma 2025 Pressemedien II
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,03 | 9,0 | 18 |
| Women | 0,29 | 91,0 | 179 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,03 | 9,9 | 150 |
| 20 - 29 years | 0,06 | 19,0 | 146 |
| 30 - 39 years | 0,09 | 29,1 | 192 |
| 40 - 49 years | 0,07 | 20,1 | 142 |
| 50 - 59 years | 0,05 | 14,6 | 86 |
| 60 - 69 years | 0,02 | 4,8 | 30 |
| 70 and over | 0,01 | 2,5 | 14 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,02 | 7,3 | 168 |
| Secondary school, no professional training | 0,02 | 5,1 | 78 |
| Secondary school, professional training | 0,03 | 10,5 | 48 |
| Secondary school, no A levels | 0,12 | 38,0 | 129 |
| A levels, no degree | 0,07 | 20,2 | 112 |
| A levels, degree | 0,06 | 19,0 | 96 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 3,8 | 84 |
| 1,000 up to below 1,250 EUR | 0,00 | 0,9 | 32 |
| 1,250 up to below 1,500 EUR | 0,00 | 1,4 | 34 |
| 1,500 up to below 2,000 EUR | 0,02 | 5,5 | 55 |
| 2,000 up to below 2,500 EUR | 0,02 | 6,0 | 59 |
| 2,500 up to below 3,000 EUR | 0,03 | 10,2 | 96 |
| 3,000 EUR and more | 0,23 | 72,3 | 125 |
ma 2025 Pressemedien II