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Datalicious

Podcast

BCN’s digital podcast with Carsten Sander

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Tech insights from insiders

The digital deep dive – once a month

Every last Friday of the month, Carsten Sander talks to a leader from the advertising and adtech ecosystem about relevant digital technologies, artificial intelligence (AI), and online advertising. Our episodes explore the impact of AI on everyday life, contextual targeting in digital advertising, generative AI, and much more.

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Latest episode

From In-Store to Online:
How successful retail media works

27.06.2025

 with Désirée Mai, Cyberport

In the latest episode of Datalicious, Carsten Sander speaks with Désirée Mai of Cyberport about a major trend: retail media.

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All episodes

From In-Store to Online:
How successful retail media works

27.06.2025

 with Désirée Mai, Cyberport

In the latest episode of Datalicious, Carsten Sander speaks with Désirée Mai of Cyberport about a major trend: retail media.

More about this episode

The Future of Podcast Advertising:
Transparent, plannable, and data-driven

30.05.2025

In this episode of Datalicious, Carsten Sander talks to Nikolai Longolios of schnee von morgen about the world of podcast advertising.

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Attention, please!
How to stand out in the flood of digital advertising

25.04.2025

 with Amanda Cohrs, Adnami

In this episode of Datalicious, Carsten Sander speaks with Amanda Cohrs (Adnami) about “attention” as a central metric in digital advertising.

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From "Wild West" to "High Class":
Why curation is AdTech's new currency

28.03.2025

  

In this episode of Datalicious, Benedict Gründig (Criteo), Lisa Vieweg (Google), and Thomas Mendrina (Microsoft/Xandr) talk to Carsten Sander about the growing importance of curation in AdTech.

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Digital Turning Point:
Germany’s Bundestag election and the data economy

28.02.2025

 with Dirk Freytag, Bundesverband Digitale Wirtschaft (BVDW) 

In this episode of Datalicious, our guest is Dirk Freytag, President of the German Association for the Digital Economy (BVDW). 

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Outstream as a brand safety solution for the open web

31.01.2025

 with Christian Zimmer, Teads

In this episode of Datalicious, Carsten Sander and Christian Zimmer (Teads) discuss the challenges and opportunities of digital advertising.

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The Future of OOH Advertising

18.11.2024

 with Tizian Hosch, Hygh

In this episode of Datalicious, we discuss the world of Out of Home (OOH) advertising.

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Strategies for the "summer slump"

26.08.2024

  with Frederic Hansen, Click Performance

Find out why the summer slump in programmatic advertising can be both a challenge and an opportunity for publishers. 

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Context is more than just an [IAB] keyword. Attention as a new KPI?

19.07.2024

  with Frank Sueltmann, GumGum

In the latest Datalicious episode, we take a deep dive into the world of contextual advertising.

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ID solutions: the better alternative to cookies.

23.05.2024

  

We talk to Uli Hegge, Daniel Neuhaus and Norman Wagner about unique user IDs in the Open Internet.

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Goodbye, Cookie – the End of an Era

05.04.2024

 with Stephan Jäckel, emetriq GmbH

This time we discuss the fascinating future of advertising in the post-cookie era.

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Advertising as a catalyst for a sustainable future

18.01.2024

   

With Lisa Vieweg (Google), Stephan Noller (Ubirch), Carlos Bracho (Axel Springer), and Stephan von Dahlen (BurdaForward).

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