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BCN Smart Stack

Inspire target groups in the right place at the right time: We orchestrate your brand message effectively – with a combination of smart tech tools and intelligent cross-media consulting.

Smart technologies.
Smart consulting.
Smart results.

Optimized targeting, improved control, and cross-media bookings – the BCN Smart Stack includes technologies that maximize the performance of campaigns. Our smart consulting team combines the individual tools to create a customized solution for you.

AdTech - an overview

AdTech helps brands to plan, book, manage and measure their advertising placements. Find out more in our AdTech glossary!

to the glossary

More performance for your campaign

Cross-media brand staging

More cross-media

We offer more cross-media marketing tools than the standard on the market – and combine them to create an optimal solution for you.

More targeting accuracy

The BCN Smart Stack increases the accuracy of campaigns thanks to a wide range of targeting options – even without cookies.

More efficiency

Simplified data management, faster bookings, higher advertising ROI: the BCN Smart Stack boosts your campaign performance.

More control

Targeted placement in quality environments ensures greater user satisfaction and brand safety, while smart reporting gives you transparency.

Print expertise meets digital excellence

BCN x BurdaForward

Thanks to networking with BurdaForward, BCN's cross-media reach has grown to 61 million. The combination of print-quality environments and high-quality digital inventory enables consistent, inspiring brand communication – cleverly orchestrated by the BCN Smart Stack. So you get more out of your campaign.

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How the Smart Stack ensures performance

Programmatic, Contextual, AI

Artificial intelligence, predictive analytics, contextual targeting – the BCN Smart Stack uses innovative technologies to turn data into powerful brand campaigns. We are happy to advise you if you want to find out more about topics such as curated PMPs, self-service bookings, or the BCN Performance Network.

AdTech for your ears!

Listen in now: Datalicious – the podcast by BCN technology boss Carsten Sander!

to the podcast

Feel free to contact me!

Want more information about the Smart Stack?

Carsten Sander Chief Technical Officer (CTO) carsten.sander@bcn.group