Our portfolio includes over 300 brands! Of course, that makes it hard to keep track sometimes. But don’t worry, we’ll clear things up. Discover great brands from our portfolio right here.
Ease, luxury, empowerment – that’s our ELLE. Editor-in-Chief Franziska Frosch and Digital Editor-in-Chief Alexandra Link tell us about this unique luxury brand in a short questionnaire.
What is the brand essence of ELLE?
Franziska Frosch: “ELLE stands for ease and luxury and relaxed empowerment. ELLE puts the needs of its readers first. With skillfully curated fashion, relevant news from beauty and medicine, current topics that move today’s women, and ELLE’s concept of true luxury – without pretense, with a lot of heart. For precious me-time full of glittering sparkles.”
What does ELLE offer in the digital realm?
Alexandra Link: “ELLE Online sets itself apart with a perfectly-curated overview of fashion, beauty and lifestyle. We are the first to pick up on new trends, and we translate them so that anyone can join in if they wish. Female empowerment is one of the priorities in our special channel. We always invite female authors and experts to explore topics relating to equal rights, and we present inspiring women, such as Kamala Harris, in large portraits and digital covers created especially for us. ELLE also communicates viral trends on social media – we’re active on Instagram, TikTok, and our WhatsApp channel, are in direct contact with our followers and have grown a wonderfully loyal community. When it comes to video, we don’t just show trends, we set them ourselves: For example, with our True Crime Fashion format for the web, YouTube, and social media, which we will be launching soon.”
Die ELLE Markenwelt
