Overview Brands

ADAC MOTORWELT – Easy. Safe. Mobile.

The ADAC deliberately focuses on premium quality in its communication with its 21.8 million members.

The club magazine provides readers with independent tests and reports on all mobility topics - from the best electric cars, cycling trends, consumer protection news and traffic law information to the latest travel inspiration.

A new topic is health: with tips from renowned doctors, you are simply safe on the road.

We provide our members with orientation on their way into the world of future mobility - informative, critical, entertaining. Always credible and close to the needs of everyday life.

Contact

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Main target audience

Age

57,0 % 20 - 59 years

Gender

78,0 % Men

Net Income

63,0 % > 3.000 EUR

Education

40,0 % A-levels with or without studies

Key data

Frequency of publication	4 times p.a.
Base price (1/1 4c page)	70,500 EUR¹
Pickup	2.00 m
Editorship	Martin Kunz

¹ Prices valid from 01.01.2024

Why ADAC MOTORWELT?

Our quality promise: The modern magazine concept of the ADAC MOTORWELT serves a very broad range of topics with a focus on current and future mobility topics. Through the high-grade haptics, we convey tangible quality.

Our distribution concept has established itself. We have broken new ground with the distribution concept via EDEKA and Netto stores. ADAC members are thus reached in their everyday lives in Germany. The figures confirm this approach: over 2 million active pick-up customers per issue who do not miss their ADAC MOTORWELT - that is a very conscious decision.

A broad range of topics and recurring exciting sections offer almost every industry the right environment for your brand communication.

impressions of issue 01/20

[Translate to English:] © ADAC MOTORWELT

The ADAC MOTORWELT - a leading magazine in the world of mobility

The ADAC MOTORWELT is adapting to the everchanging dynamics of mobility. Society’s changing views and requirements of modern mobility form the thematic focus of this magazine. By following this approach, the ADAC MOTORWELT is developing into a cutting-edge, meaningful and innovative medium.

THE EDITORIAL CONCEPT

is substantial, profound and promises high quality content,
is inspired by seasonal content,
impresses with a significantly upgraded look and feel,
contains an impressive array of opulent photojournalism, VIP insights, interviews, a revamped service section and much more.

REGIONAL MAGAZINES

Different regional magazines are distributed with ADAC MOTORWELT in the following regions:

The North [* Schleswig-Holstein, Weser Ems and Hansa]
North Rhine-Westphalia [* Eastwestphalia-Lippe, Westphalia and North Rhine]
Middle Rhine Palatinate Saarland [* Middle Rhine, Palatinate and Saarland] - appears only 3 x
South Baden Wuerttemberg [* South Baden and Württemberg]
Bavaria [* Northern Bavaria and Southern Bavaria]
Berlin-Brandenburg [* Berlin and Brandenburg]
Saxony Thuringia Hesse [* Saxony, Thuringia and Hesse]

The regional magazines will be published in different editions depending on the size of the area.

^{(*participating regional clubs. The regional clubs of Lower Saxony, Saxony-Anhalt and North Baden do not participate)}

THE SALES CONCEPT

The distribution network of the ADAC MOTORWELT is based on strategic placements within retail areas. The magazine is available in the following locations throughout all of Germany:

9,275 EDEKA and Netto supermarkets
Over 300 ADAC branches, including ADAC travel agencies and ADAC safety driving centres

The ADAC MOTORWELT is exclusively available for ADAC members and is free of charge on presentation of their ADAC membership card.

ADAC supported the launch with an awareness-grabbing marketing campaign using TV, radio, print, digital and POS measures.