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ADAC MOTORWELT – Easy. Safe. Mobile.

The ADAC deliberately focuses on premium quality in its communication with its 22 million members.

The club magazine provides readers with independent tests and reports on all mobility topics - from the best electric cars, cycling trends, consumer protection news and traffic law information to the latest travel inspiration.

A new topic is health: with tips from renowned doctors, you are simply safe on the road.

We provide our members with orientation on their way into the world of future mobility - informative, critical, entertaining. Always credible and close to the needs of everyday life.

ADAC MOTORWELT Cover

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Main target audience

Age

56,0 % 20 - 59 years

Gender

79,0 % Men

Net Income

65,0 % > 3.000 EUR

Education

40,0 % A-levels with or without studies

Key data

Frequency of publication 4 times p.a.
Base price (1/1 4c page) 72,200 EUR1
Copies sold 1.90 m2
Distributed Circulation 2.55 m3
Total readership 5.93 m4
Editorship Martin Kunz
1 Prices valid from Preis ab 01.01.2025
2 Verlagsangabe
3 Verlagsangabe
4 ma 2025 Pressemedien I

Detailed readership profile

Gender
Mill. % Index
Men 4,69 79,1 161
Women 1,24 20,9 41

Age
Mill. % Index
14 - 19 years 0,13 2,1 32
20 - 29 years 0,37 6,2 48
30 - 39 years 0,70 11,9 78
40 - 49 years 0,79 13,4 96
50 - 59 years 1,44 24,4 137
60 - 69 years 1,35 22,7 145
70 and over 1,15 19,3 108

Education
Mill. % Index
Comprehensive school 0,07 1,2 27
Secondary school, no professional training 0,15 2,6 38
Secondary school, professional training 1,47 24,8 111
Secondary school, no A levels 1,84 31,0 105
A levels, no degree 0,96 16,2 91
A levels, degree 1,44 24,2 127

Net income
Mill. % Index
Below 1,000 EUR 0,08 1,3 26
1,000 up to below 1,250 EUR 0,08 1,3 46
1,250 up to below 1,500 EUR 0,15 2,5 55
1,500 up to below 2,000 EUR 0,48 8,0 75
2,000 up to below 2,500 EUR 0,53 9,0 85
2,500 up to below 3,000 EUR 0,75 12,7 114
3,000 EUR and more 3,86 65,1 118
ma 2025 Pressemedien I

Why ADAC MOTORWELT?

  • Our sales concept is established. We have broken new ground with the distribution concept via EDEKA and Netto stores. ADAC members are thus reached in their everyday lives in Germany.
  • Our quality promise: The modern magazine concept of the ADAC MOTORWELT serves a very broad range of topics with a focus on current and future mobility topics. Through the high-grade haptics, we convey tangible quality.
  • Our distribution concept has established itself. We have broken new ground with the distribution concept via EDEKA and Netto stores. ADAC members are thus reached in their everyday lives in Germany. The figures confirm this approach: over 2 million active pick-up customers per issue who do not miss their ADAC MOTORWELT - that is a very conscious decision.
  • A broad range of topics and recurring exciting sections offer almost every industry the right environment for your brand communication.

    • The editorial concept

    • is innovative, substantial, in-depth and offers a very high quality value proposition
    • inspires readers with opulent and exciting photo reports (including motorsport), elaborate infographics and creative illustrations
    • shines with humorous interviews with celebrities about their work in mobile life and entertaining columns
    • offers a useful travel, legal, traffic and test service section - everything the ADAC stands for with its expertise

     

    Regional magazines - also close to the region

    ADAC MOTORWELT also publishes regional magazines as an enclosed special edition - with a particular focus on regional and local content and offers. The regional magazines will be published in different editions depending on the size of the region:

    1. The North [* Schleswig-Holstein, Weser Ems and Hansa]
    2. North Rhine-Westphalia [* East Westphalia-Lippe, Westphalia and North Rhine]
    3. Middle Rhine Palatinate Saarland [* Middle Rhine, Palatinate, Saarland] - published only 3 times
    4. South Baden Württemberg [* South Baden and Württemberg]
    5. Bavaria [* Northern Bavaria and Southern Bavaria]
    6. Berlin-Brandenburg [* Berlin and Brandenburg]
    7. Saxony Thuringia Hesse [* Saxony, Thuringia and Hesse]

    [* participating regions. The regions of Lower Saxony, Saxony-Anhalt and North Baden are not participating].

    The innovative sales concept

    With the sales concept, we rely on self-confident and significant placements in EDEKA and Netto stores and at ADAC branches, ADAC travel agencies and ADAC driving safety centers. ADAC members are thus reached in their everyday lives almost everywhere in Germany.

    • The ADAC MOTORWELT is and will be visibly staged where we reach ADAC members every day: when they go shopping.
    • The eye-catching product displays are located at highly frequented and central points in the store, e.g. in the entrance or checkout area.
    • The touchpoints have been successfully established with more than 10,000 product displays at over 9,000 food retail pick-up locations.
    • With this distribution concept, readers deliberately choose to take the ADAC MOTORWELT with them, which is expected to result in strong interaction with the new magazine.

    ADAC MOTORWELT is only available free of charge to ADAC members on presentation of their membership card.

    ADAC is accompanying the launch with an eye-catching marketing campaign with TV, radio, print, digital and POS measures.

    Prices

  • ADAC MOTORWELT Ratecard 2025
    • Overview Brands