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Brand BILD der FRAU

BILD der FRAU Gut kochen & backen

BILD der FRAU Gut kochen & backen is primarily aimed at all women who enjoy cooking, love trying out new dishes and products, and are constantly on the lookout for new recipes. With many new recipes, tips and tricks, the magazine supports both beginners and experienced hobby cooks. It offers a variety of topics, including vegetarian and vegan nutrition, baking school, desserts, ideas for guests and parties, and fitness cooking. BILD der FRAU Gut kochen & backen inspires with at least 80 recipes per issue.

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Main target audience

Average Age

56

Gender

90,0 % Women

Average Net Income

>3.000 EUR

Education

91,0 % have attended at least one secondary school

Key data

Frequency of publication 6 times p.a.
Base price (1/1 4c page) 14,900 EUR1
Copies sold 25,5592
Total readership 892,4723
Editorship Sandra Immoor
1 Prices valid from 01.01.2025
2 IVW II/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,08 9,5 19
Women 0,81 90,5 178

Age
Mill. % Index
14 - 19 years 0,01 0,7 10
20 - 29 years 0,04 5,0 38
30 - 39 years 0,09 10,4 68
40 - 49 years 0,15 16,5 117
50 - 59 years 0,20 22,2 130
60 - 69 years 0,21 23,3 146
70 and over 0,20 21,9 122

Education
Mill. % Index
Comprehensive school 0,00 0,3 7
Secondary school, no professional training 0,08 8,8 136
Secondary school, professional training 0,24 27,4 125
Secondary school, no A levels 0,31 35,0 119
A levels, no degree 0,13 14,5 80
A levels, degree 0,13 14,1 71

Net income
Mill. % Index
Below 1,000 EUR 0,02 2,2 49
1,000 up to below 1,250 EUR 0,02 2,3 86
1,250 up to below 1,500 EUR 0,04 4,7 115
1,500 up to below 2,000 EUR 0,09 9,6 96
2,000 up to below 2,500 EUR 0,09 9,6 95
2,500 up to below 3,000 EUR 0,12 13,8 129
3,000 EUR and more 0,52 57,8 100
ma 2025 Pressemedien II

Why BILD der FRAU Gut kochen & backen?

  • Culinary enthusiasts with a desire for new dishes, recipes and inspiration
  • Immerse yourself in a world of traditional recipes, modern influences, tips and tricks in the kitchen and creative ideas and creations - welcome to Bild der Frau Gut Kochen und Backen, the magazine that presents culinary life for women.
  • Bild der Frau Gut Kochen und Backen reaches women who are interested in topics such as nutrition, family and health and who like to try out new things. Whether classic recipes, family-friendly or seasonal dishes, our magazine is an inspiration for every woman who cooks and bakes.
  • Each issue invites our readership on a journey through a conscious life, while our professional know-how of experts in the field of balanced nutrition and health convinces our readers and always offers new tips and creative dishes to try out.
  • The motto: Nutrition combines tradition and modernity and takes you on a culinary journey full of tips and tricks to try out! Cook and bake well with us, the Bild der Frau!

    • Brand BILD der FRAU