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DAS SCHMECKT!

The magazine’s concept is the equivalent of taking readers on a gourmet tour of a well-stocked supermarket, with a side order of interesting articles.

das schmeckt! Cover

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Main target audience

Age

43,0 % 20-49 years

Gender

53,0 % Women

Net Income

56,0 % > 3,000 EUR

Education

70,0 % Secondary school, no A levels

Edeka customers

Key data

Frequency of publication 13 x yearly
Publication date Wednesday
Base price (1/1 4c page) 13,500 EUR1
Print Run 60,0002
Editorship Gaby Höger
1 Prices valid from 01.01.2026
2 Publisher's statement

Why DAS SCHMECKT! magazine?

  • Exclusive distribution channel and eye-catching placement: THE TASTES! is exclusively available in the 11,000 EDEKA branches via special placements at the cash desk.
  • Highly visible at the point of purchase: DAS SCHMECKT! reaches family-oriented people and those who enjoy eating at the place where they make their purchase decisions: At the supermarket.
  • Attractive readership: The EDEKA shopper values quality and diversity, but also practicality.

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