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Ads and advertorials –
easily build your own!

BCN Smart Distribution Cockpit

The self-booking tool for native ads & native articles

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Revolutionary campaigns

Easy & efficient

Platforms like FOCUS online, CHIP, FIT FOR FUN, Einfach Backen, and TVSpielfilm appeal to a broad spectrum of target groups. Our self-booking tool, the BCN Smart Distribution Cockpit, makes it easy to independently book targeted, high-performance native ads and single-page advertorials (native articles) – with no minimum booking volume.

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More performance for your campaign

Cross-media brand staging

Direct booking

Independently book, track, and optimize native advertising campaigns on the BCN network’s high-quality portals.

Future-proof

Even in a world without cookies, the Smart Distribution Cockpit manages campaigns in a targeted way. Thanks to our revolutionary “sugarless” data strategy – our cookie alternative for healthy goodvertising.

Bid recommendation

Our self-booking tool offers an unbeatable advantage: optimum bid recommendations based on campaign performance! Boost your success by perfectly managing your CPC or CPM bids.

User-friendly

The clear interface of the Smart Distribution Cockpit guides you through the booking process. Campaigns are ready to go in just a few minutes.

Flexibility

Campaigns can be started, stopped, modified, or even expanded at any time. We guarantee complete flexibility with no minimum booking volume.

Effective

Boost your advertising impact with our self-booking tool: Targeted audience engagement, maximum effectiveness, and impressive ads on top platforms deliver a lasting “wow” effect.

A performance-based price model

Do it yourself

In just a few minutes, you yourself can create and book native ads and native articles. Billing is based on the campaign’s performance.

Native Ad

Price model:
Cost per click (CPC) with no minimum booking volume

Native ad +
native article

Price model:
Cost per click (CPC) + cost per view (CPV)

Get your campaign
in just five steps

Self-booking

1. Sign up

Sign up free of charge, with just a few clicks, and create your first campaign. You can immediately set the basic parameters such as duration and budget.

2. Native ad

Use our innovative AI feature to create your own personalized ads with images, graphics, CTA elements, and more. You decide how many ads you want to create. If you have any questions or comments, we’re happy to help.

3. Bid & targeting

Place a CPC bid for your ads and select your desired contextual audience from 600 targeting categories.

4. Payment

You will receive a cost estimate for the campaign. This is based on a current forecast for “ad clicks” and “article views.” Established customers also have the option of paying by invoice. 

5. Reporting

Current figures at a glance: Track your campaign’s performance at any time, via the report dashboard. 

What our customers say

Susi Zhou

Co-Founder/MD Geek Media (Hong Kong)Co., Limited

"The Self Booking Tool from BCN has truly streamlined our process. It's incredibly intuitive and user-friendly, which has saved me a significant amount of time and effort when managing my bookings. The efficiency and seamless experience it provides make it an indispensable part of my workflow."

Jan Reichelt

Ad Manager at Main-Post Corporate (content agency of Mediengruppe Main-Post GmbH)

"BCN’s self-service tool gives our customers quick and easy access to a wide range of high-quality media brands – with strong reach, impressive performance, and fair CPCs. It’s easy and quick to use, and clearly structured. We’ve been using this tool for several years and are very satisfied with the results.”

Moritz Liske

Unit Director Realtime Media, Mediaplus Realtime GmbH & Co KG

„Wir nutzen das Self-Service-Tool zur Integration redaktioneller Artikel seit den Anfängen und sind mit der Zusammenarbeit sehr zufrieden. Besonders schätzen wir die schnellen Reaktionszeiten sowie die lösungsorientierte Arbeitsweise des Teams.“

High-quality environments

Transparency

The service agof qualified inventory (aqi) makes it easier for programmatic customers to identify high-quality environments within automated advertising processes. 

Start your path to more reach here!

Ready to create your own ads?

Start now

Feel free to contact us!

Want more information about the Smart Distribution Cockpit?

Smart Distribution Cockpit Support & Contact smartdistributioncockpit@bcn.group