DIE 2 - Stars & TV
DIE 2 - the name says it all, because DIE 2 stands for a combination of stars and TV program that is unique in Germany. DIE 2 reports about the darlings of television, the celebrities from show-biz and society and the royal members worldwide.
DIE 2 has the most up-to-date program of all TV titles in Germany and presents it on over 40 channels. This package of information is rounded off with service elements on health, travel, beauty and food.
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| Frequency of publication | weekly |
| Publication date | Saturday |
| Base price (1/1 4c page) | 13,500 EUR1 |
| Copies sold | 32,0472 |
| Total readership | 129,0053 |
| Editorship | Britta Behrens |
1 Prices valid from 01.01.2026
2 IVW IV/25
3 ma 2025 Pressemedien II
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,06 | 46,4 | 94 |
| Women | 0,07 | 53,6 | 106 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 1,9 | 29 |
| 20 - 29 years | 0,01 | 4,0 | 31 |
| 30 - 39 years | 0,01 | 8,1 | 53 |
| 40 - 49 years | 0,00 | 2,9 | 21 |
| 50 - 59 years | 0,01 | 7,0 | 41 |
| 60 - 69 years | 0,03 | 24,5 | 153 |
| 70 and over | 0,07 | 51,6 | 287 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 1,1 | 26 |
| Secondary school, no professional training | 0,02 | 14,7 | 222 |
| Secondary school, professional training | 0,05 | 40,7 | 187 |
| Secondary school, no A levels | 0,03 | 21,3 | 72 |
| A levels, no degree | 0,01 | 6,3 | 35 |
| A levels, degree | 0,02 | 16,0 | 80 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 4,0 | 89 |
| 1,000 up to below 1,250 EUR | 0,00 | 2,5 | 90 |
| 1,250 up to below 1,500 EUR | 0,02 | 13,3 | 326 |
| 1,500 up to below 2,000 EUR | 0,03 | 22,3 | 222 |
| 2,000 up to below 2,500 EUR | 0,02 | 18,2 | 182 |
| 2,500 up to below 3,000 EUR | 0,01 | 6,7 | 63 |
| 3,000 EUR and more | 0,04 | 33,0 | 57 |
ma 2025 Pressemedien II