Brand FOCUS

FOCUS Magazine - Here are the facts

FOCUS is a modern weekly magazine that tells the stories of our world at the highest journalistic level, classifies the challenges of the time and thus provides orientation. It is about tomorrow's topics and the heroes and heroines who are changing our world - in politics, business, science, society and culture. Because people make news and people are news. FOCUS believes in the power of facts, the power of clear thought and the importance of debate for our democracy. It may be harder today, but it is also more important than ever to separate fake from fact. We do it. Every week!

"Focus is the modern weekly magazine that tells the stories of our world and classifies the challenges of the time. People make news and people are news. Where is the future being thought and made? Who are the heroes and heroines? Who provides orientation? Focus takes a close look and tells journalistically at the highest level what will be of importance tomorrow." FRANZISKA REICH

"Focus is the strong, self -confident middle -class voice in Germany. A voice for common sense and economic rationality." GEORG MECK

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Main target audience

Age

41,0 % 20 - 49 years

Gender

66,0 % Men

Net Income

70,0 % > 3,000 EUR

Education

80,0 % A levels or similar

ma 2023 II

Key data

Frequency of publication	weekly
Publication date	Friday
Base price (1/1 4c page)	64,700 EUR¹
Copies sold	240,495²
Total readership	2.39 m³
Editorship	Franziska Reich, Georg Meck

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2024 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	1,71	71,5	141
Women	0,68	28,5	58

Age

	Mill.	%	Index
14 - 19 years	0,08	3,4	45
20 - 29 years	0,22	9,1	60
30 - 39 years	0,37	15,3	87
40 - 49 years	0,43	18,0	111
50 - 59 years	0,62	26,1	127
60 - 69 years	0,52	21,7	131
70 and over	0,15	6,4	100

Education

	Mill.	%	Index
Comprehensive school	0,04	1,8	35
Secondary school, no professional training	0,03	1,4	29
Secondary school, professional training	0,36	15,1	84
Secondary school, no A levels	0,62	26,1	85
A levels, no degree	0,58	24,3	119
A levels, degree	0,75	31,3	151

Net income

	Mill.	%	Index
Below 1,000 EUR	0,05	2,0	41
1,000 up to below 1,250 EUR	0,03	1,1	48
1,250 up to below 1,500 EUR	0,05	1,9	59
1,500 up to below 2,000 EUR	0,14	5,8	68
2,000 up to below 2,500 EUR	0,22	9,1	99
2,500 up to below 3,000 EUR	0,22	9,1	83
3,000 EUR and more	1,69	70,9	116

ma 2024 Pressemedien II

Why FOCUS Magazine?

In accordance with the FOCUS motto "Facts Facts Facts", FOCUS only delivers well-researched and high-quality articles with real facts instead of fakes, because FOCUS sees itself as a companion, advisor and inspiration for its readers.

High reach of over 3 million readers per issue

Attractive target group: high-income, educated, future-oriented

Innovative strength FOCUS proves its innovative strength with, among other things, the "FOCUS Innovation Prize", which was launched in 2020 and which honors innovative ideas.

Optimism FOCUS always looks positively and optimistically at the changing world and shows its readers the resulting opportunities.

Quality journalism To ensure this level, FOCUS relies exclusively on highly competent editors such as Jörg Harlan Rohleder (known from Vanity Fair & Interview Magazine) as deputy editor-in-chief and editorial director, Thomas Tuma as THE watch specialist (known from Handelsblatt and Spiegel) and Franziska Reich (known from Stern and as a parliamentary correspondent) as the new co-editor-in-chief of FOCUS with Georg Meck, known from FOCUS Money. Also new to the team is Frances Uckermann as creative director.