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Frau aktuell

Frau aktuell is a magazine aimed at the traditional woman over 50. With exciting reports on celebrities from society, film, show and nobility, it always keeps its readers up to date. Equally important are topics from the world of fashion, cosmetics, cooking, money and law. A large health section with interviews with experts and professors rounds off the editorial profile. In addition, Frau aktuell offers a 7-day TV compact to take out and a recipe extra in every issue.

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Main target audience

Average Age

67 years

Gender

96,0 % women

Key data

Frequency of publication weekly
Publication date Saturday
Base price (1/1 4c page) 7,000 EUR1
Copies sold 49,4092
Total readership 380,3513
1 Prices valid from 01.01.2025
2 IVW II/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender

Mill. % Index
Men 0,04 9,4 19
Women 0,34 90,6 178

Age

Mill. % Index
14 - 19 years 0,00 0,4 5
20 - 29 years 0,01 2,5 19
30 - 39 years 0,02 4,4 29
40 - 49 years 0,03 6,8 48
50 - 59 years 0,07 18,3 107
60 - 69 years 0,07 19,7 123
70 and over 0,18 48,0 267

Education

Mill. % Index
Comprehensive school 0,00 0,1 2
Secondary school, no professional training 0,05 12,0 185
Secondary school, professional training 0,16 41,3 188
Secondary school, no A levels 0,11 29,3 100
A levels, no degree 0,02 6,5 36
A levels, degree 0,04 10,8 55

Net income

Mill. % Index
Below 1,000 EUR 0,01 3,4 75
1,000 up to below 1,250 EUR 0,02 4,6 170
1,250 up to below 1,500 EUR 0,03 7,6 184
1,500 up to below 2,000 EUR 0,05 13,9 139
2,000 up to below 2,500 EUR 0,05 12,9 128
2,500 up to below 3,000 EUR 0,04 11,3 106
3,000 EUR and more 0,18 46,2 80
ma 2025 Pressemedien II