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Brand SUPERILLU

GOLDENE HENNE - germany's biggest audience award

GOLDEN HENNE is the largest audience award in Germany and has been awarded since 1995 in memory of the entertainer, singer and actress Helga “Henne” Hahnemann. SUPERILLU readers and MDR viewers choose their favorites in the categories of music, sports, acting, entertainment, newcomers and #onlinestars. In addition, jury prizes are awarded in the areas of charity, politics, everyday heroes, our future and life's work.

Stefan Kobus, editor-in-chief of SUPERillu, explains: “The evening reflects the diverse interests and passions of our readers and viewers. Above all, it is an evening for the audience.”

GOLDENE HENNE key visual

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Key data

Visitors 5,000
Coverage TV 1.13 m

Why choose the GOLDENE HENNE award show?

  • GOLDENE HENNE is the biggest audience award in Germany
  • Exclusive target group on location
  • Record rating: 1.6 million people in the MDR broadcasting area (award 2022)

    • Staging platform GOLDENE HENNE

    • The GOLDENE HENNE is an entertainment show with an award ceremony - in this order.
    • High involvement with end consumers: The audience's vote is the only deciding factor in the five main categories.
    • Individual staging possibilities (media and on-site) in personal discussions.
    Brand SUPERILLU