Brand GUTER RAT

GUTER RAT - The Independent consumer magazine

The decisions we have to make as consumers constantly grows more and more complex: From A for accident insurance to Z for zinc deficiency, from understanding an insurance policy to choosing a doctor. Confused consumers search for advice and direction. They often look for good, independent advice before making decisions. The qualified editorial staff at GUTER RAT organise the multitude of information, prioritise and evaluate it and then offer credible, comprehensible advice its readers can use – hence the name, which is German for ‘good advice’. And it comes in a depth that’s sufficient for most consumers.

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Main target audience

Age

65,0 % 40 - 69 years

Gender

56,0 % Men

Net Income

58,0 % > 3,000 EUR

Education

68,0 % Sec. School with with/without apprenticeship, A levels, no degree

ma 2024 I

Key data

Frequency of publication	monthly
Publication date	Thursday
Base price (1/1 4c page)	20,200 EUR¹
Copies sold	64,762²
Total readership	593,879³
Editorship	Stefan Kobus

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2023 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,38	64,5	131
Women	0,21	35,5	70

Age

	Mill.	%	Index
14 - 19 years	0,00	0,2	4
20 - 29 years	0,02	3,2	25
30 - 39 years	0,06	10,5	69
40 - 49 years	0,09	15,5	112
50 - 59 years	0,15	26,0	142
60 - 69 years	0,11	18,7	122
70 and over	0,15	25,9	145

Education

	Mill.	%	Index
Comprehensive school	0,00	0,2	4
Secondary school, no professional training	0,01	1,7	25
Secondary school, professional training	0,14	23,5	101
Secondary school, no A levels	0,21	35,5	120
A levels, no degree	0,08	13,4	77
A levels, degree	0,15	25,7	137

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	2,2	39
1,000 up to below 1,250 EUR	0,02	4,1	116
1,250 up to below 1,500 EUR	0,03	4,4	100
1,500 up to below 2,000 EUR	0,05	8,1	74
2,000 up to below 2,500 EUR	0,09	14,3	126
2,500 up to below 3,000 EUR	0,11	18,9	166
3,000 EUR and more	0,29	48,0	91

ma 2023 Pressemedien II

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Why choose GUTER RAT?

More than half a million consumers rely on GUTER RAT for good advice every month

Provides reliable guidance and clear recommendations, thus creating a credible environment.

The independent advice of GUTER RAT assists consumers in making decisions regarding their purchase decision.

Advertising in GUTER RAT

GUTER RAT is the magazine for consumers looking to find answers to questions on household products. The magazine is not for bargain bin shoppers, but for consumers who appreciate a strong price-performance ratio. These active consumers, around one million, purchase and read GUTER RAT. The ideal target audience for advertising your product close to the purchase process. GUTER RAT will place your product right in the middle of the decision-making process in our readers’ heads.