GUTER RAT - The Independent consumer magazine
The decisions we have to make as consumers constantly grows more and more complex: From A for accident insurance to Z for zinc deficiency, from understanding an insurance policy to choosing a doctor. Confused consumers search for advice and direction. They often look for good, independent advice before making decisions. The qualified editorial staff at GUTER RAT organise the multitude of information, prioritise and evaluate it and then offer credible, comprehensible advice its readers can use – hence the name, which is German for ‘good advice’. And it comes in a depth that’s sufficient for most consumers.
Contact
Find your point of contactMain target audience
Age
65,0 % 40 - 69 years
Gender
56,0 % Men
Net Income
58,0 % > 3,000 EUR
Education
68,0 % Sec. School with with/without apprenticeship, A levels, no degree
Key data
| Frequency of publication | monthly |
| Publication date | Thursday |
| Base price (1/1 4c page) | 20,200 EUR1 |
| Copies sold | 75,8482 |
| Total readership | 593,8793 |
| Editorship | Stefan Kobus |
Deadlines
Express booking possible
Purchase your ad just four days prior to initial publication.
Why choose GUTER RAT?
Advertising in GUTER RAT
GUTER RAT is the magazine for consumers looking to find answers to questions on household products. The magazine is not for bargain bin shoppers, but for consumers who appreciate a strong price-performance ratio. These active consumers, around one million, purchase and read GUTER RAT. The ideal target audience for advertising your product close to the purchase process. GUTER RAT will place your product right in the middle of the decision-making process in our readers’ heads.