Skip to main content Skip to page footer
THE BRAND COMMUNITY NETWORK THE BRAND COMMUNITY NETWORK
Brand GUTER RAT

GUTER RAT - The Independent consumer magazine

The decisions we have to make as consumers constantly grows more and more complex: From A for accident insurance to Z for zinc deficiency, from understanding an insurance policy to choosing a doctor. Confused consumers search for advice and direction. They often look for good, independent advice before making decisions. The qualified editorial staff at GUTER RAT organise the multitude of information, prioritise and evaluate it and then offer credible, comprehensible advice its readers can use – hence the name, which is German for ‘good advice’. And it comes in a depth that’s sufficient for most consumers.

Guter Rat Cover

Contact

Find your point of contact
Find your point of contact

Main target audience

Age

58,0 % 40 - 69 years

Gender

59,0 % Men

Net Income

56,0 % > 3,000 EUR

Education

69,0 % Technical or university education

ma 2025 I

Key data

Frequency of publication monthly
Publication date Thursday
Base price (1/1 4c page) 20,700 EUR1
Copies sold 68,6912
Total readership 710,3763
Editorship Stefan Kobus
1 Prices valid from 01.01.2025
2 IVW IV/24
3 ma 2025 Pressemedien I

Detailed readership profile

Gender
Mill. % Index
Men 0,42 59,6 121
Women 0,29 40,4 80

Age
Mill. % Index
14 - 19 years 0,02 3,2 49
20 - 29 years 0,03 4,0 31
30 - 39 years 0,06 8,1 53
40 - 49 years 0,08 10,8 77
50 - 59 years 0,13 18,2 102
60 - 69 years 0,19 26,2 168
70 and over 0,21 29,5 165

Education
Mill. % Index
Comprehensive school 0,01 1,5 35
Secondary school, no professional training 0,05 7,5 110
Secondary school, professional training 0,17 23,8 107
Secondary school, no A levels 0,20 28,2 95
A levels, no degree 0,09 12,2 68
A levels, degree 0,19 26,7 140

Net income
Mill. % Index
Below 1,000 EUR 0,02 3,1 61
1,000 up to below 1,250 EUR 0,02 3,3 114
1,250 up to below 1,500 EUR 0,02 2,7 60
1,500 up to below 2,000 EUR 0,05 7,1 66
2,000 up to below 2,500 EUR 0,11 14,8 140
2,500 up to below 3,000 EUR 0,07 10,2 91
3,000 EUR and more 0,42 58,9 107
ma 2025 Pressemedien I

Why choose GUTER RAT?

  • More than half a million consumers rely on GUTER RAT for good advice every month
  • Provides reliable guidance and clear recommendations, thus creating a credible environment.
  • The independent advice of GUTER RAT assists consumers in making decisions regarding their purchase decision.

    • Advertising in GUTER RAT

    • GUTER RAT is made for consumers who value good value for money and are looking for answers to their questions about the “household business”.
    • GUTER RAT puts your brand in the minds of readers in the middle of the decision-making phase. 
    Brand GUTER RAT