Skip to main content Skip to page footer
THE BRAND COMMUNITY NETWORK THE BRAND COMMUNITY NETWORK

Premium data for
premium performance

BCN Smart Audiences

Ultra-precise audience segmentation. Secure data collaboration thanks to data clean rooms. Sustainable tracking based on Utiq IDs and other first-party identifiers. BCN Smart Audiences gives your data-driven marketing a quality boost.

Book now

Strong brands. Strong data.

BCN Smart Audiences

BCN turns performance into premium performance – with a new and constantly expanding portfolio of smart audience segments. Our reach of 75 million DMP user profiles is based on our data pool, fed by over 50 brand-safe media brands. High-quality sources such as CRM systems, magazine subscriptions, affiliate links, and shops provide GDPR-compliant first-party data. This allows you to reach not just target group segments, but also the highest quality smart audiences.

Our strongest segments

Whether sociodemographics, interests, or commerce signals: BCN offers several hundred segments, which are also available via Utiq and ID5 on supporting platforms. Here are our segments with the greatest reach.

Interest segments Commerce audience segments
Finance Consumer Electronics
Technology & Computing Beauty
Home & Garden Style & Fashion
Food & Drink Real Estate
Style & Fashion Shopping
Automotive Automotive
Travel Credit Cards & Loans

Data Clean Rooms: precision instead of scatter loss

BCN Smart DCR

BCN Smart Data Clean Rooms provide a secure environment in which we link your first-party data (e.g. purchase data, loyalty data) with our publisher-based first-party data, in compliance with data protection regulations. The comparison is carried out exclusively using shared, encrypted identifiers – no raw data is exchanged. This allows us to identify relevant overlaps and activate these target groups directly in campaigns. Optionally, we can extend your reach using lookalike models. The result: highly relevant targeting, maximum data security, and measurably improved campaign performance.

A clear performance boost

Compared to campaigns without data-based targeting, or with traditional third-party approaches, data clean room campaigns achieve significantly better results.

+ 30 % engagement rate
+ 25 % higher CTR
up to 3 x higher CVR

New: Book Smart Audiences via data marketplaces!

You can activate BCN Smart Audiences via diverse DSPs and SSPs, if supported by the respective platform. This can also be done using a Utiq ID.

Data marketplaces

More touchpoints,
more transaction data

BCN Commerce Audiences

BCN Commerce Audiences uses commerce media to expand the possibilities of retail media – with additional touchpoints, transaction-related goals, and broader commerce data points. Whether it’s a direct campaign or a programmatic deal, your campaign will benefit from precise targeting and effective management across diverse data sources.

Get in touch!

Interested in our targeting solutions?

Nadeem Qureshi BCN Data Expert &
Head of Data nadeem.qureshi@bcn.group

Sabrina Büchel Executive Director Digital Media sabrina.buechel@bcn.group