GEO Brand Impact - Das crossmediale Vermarktungs-Network

AI makes the decision – even before your brand is displayed.

The challenge

ChatGPT, Perplexity, Google AI Overviews – AI systems are becoming the first port of call for millions of search queries. This opens up a new arena for brands: Which ones are recommended depends on the sources that AI models trust.
Trustworthy publisher content and premium editorial environments are by far the most important external lever – much more effective than brand-owned websites. Companies must establish a presence in the right environments today in order to secure their future visibility.

80 % of consumers use AI-generated responses without clicking on a website

< 10 % of LLM sources are brand-owned websites

50 % of German internet users also use AI for search queries

Sources: Bain & Company study, 2025; McKinsey study, 2025; Bitkom study, 2025

A comprehensive offer – from analysis to optimization

The product

GEO Brand Impact combines four interrelated components in a closed-loop impact cycle to positively influence your brand’s visibility and sentiment in AI responses. We guide you through the process, based on objective visibility data.

Here’s what GEO Brand Impact does for you

Know where you stand

AI visibility audit

We measure your current visibility in ChatGPT, Gemini, Perplexity, Google AI Overviews, and other platforms – including sentiment analysis, competitive analysis, and a gap analysis between your current status and your desired positioning.

Impactful formats in trustworthy environments

Publisher content

Our Brand Stories editorial team produces branded content on relevant brands, with proven domain authority – in the appropriate formats, such as listicles, product reviews, or expert FAQs. Content is published for up to 12 months.

GEO is a new field – we’re by your side

Content strategy

We work with you to define your GEO strategy, including relevant search intents, prioritized topic clusters, and the KPIs that matter most to you (visibility or sentiment). Then we develop a content strategy designed to maximize your GEO impact.

Measurable, transparent, improvable

Tracking & optimization

Throughout the entire campaign period, we continuously measure the citation rate, brand visibility, sentiment, and competitor gap. Using your own AI analytics tool or our live dashboards. To maximize effectiveness, we develop content updates as needed to iteratively adapt to this new landscape.

Our brands have the authority that LLMs trust

Our right to play

BCN markets more than 300 media brands with a cross-media reach of 63 million people in Germany. Our publisher brands are rooted in the topics that influence purchasing decisions – including Technology, Health, Finance, Mobility, Fashion, Beauty, Sports, Travel, Food & Beverage, and Garden & Living.

And it’s precisely this subject-matter authority that’s the key to GEO. AI systems prefer to cite sources with high domain authority and thematic depth. We have these sources in our portfolio.

Best-in-class: the right GEO content for greater AI visibility

Experienced content experts

Our experienced editors produce GEO-optimized branded content in the style of the respective publisher’s brand – authentic and quotable.
We work with you to select and produce the right content formats to maximize your visibility. From product reviews to listicles to comparison tests – we use the content formats that provide the biggest AI visibility boost.