Advertising as a catalyst for a sustainable future
In our latest Datalicious episode, S4E1, we discover together how advertising does far more than just promote products. It can, and must, be a powerful driver of sustainable consumption. Learn from our experts Lisa Vieweg (Google), Stephan Noller (Ubirch), Carlos Bracho (Axel Springer) and Stephan von Dahlen (BurdaForward) why we need creative campaigns and innovative tech use in order to have a positive impact on our environment. Get an exciting peek into the future of advertising (in feature length)!
The tool I mentioned (http://ubirch.com/ki) will help you better understand how to apply the KPIs and calculations.
Also mentioned in the podcast: a study on advertising emissions from the UK, which can be found here.