About this episode
The newest Datalicious episode was a long time coming, but well worth the wait! This episode is extra-special, for three reasons. First of all, this episode is our very first live recording in front of an audience, and we're only doing one take! Second, the solution provider I'm talking to was a guest (as a company) on my podcast two years ago. And third: Frank Sueltmann is a particularly talented interviewee for live podcasts.
In this Datalicious episode, we take a deep dive into the world of contextual advertising. Frank Sueltmann of GumGum will explain how attention is becoming the new KPI, and what that means for website monetization. Ready for some exciting insights? Then listen in!