About this episode
Datalicious S4E5 is here! Find out why the "summer slump" in programmatic advertising can actually be an opportunity for publishers. Our guest Frederic Hansen from Click Performance explains how publishers can use smart strategies to counteract the decline in eCPMs by up to 15%. Instead of blindly placing "more", Frederic shows how targeted optimizations can ensure success. He also provides insights into the work of Click Performance.
Sustainability is more than just a trend – it's a necessity. We discuss how the advertising industry can reap long-term benefits through sustainable ad management and a responsible approach. In particular, we look at the environmental costs of the programmatic ecosystem, and explore how publishers can make conscious decisions, such as employing header bidding, to become more eco-friendly.
Finally, we look at the challenges and future prospects for data products and cookies. The transition from third-party cookies is causing upheaval, and we analyze how publishers can adjust their budgets while managing the complexity of their ad stacks. Effective SSP management is key to control and efficiency – do all 17 SSPs really need to be in the stack? Listen in and find out how to optimize your ad stacks and make them sustainable.