How the new
BCN Smart Stack
helps brands succeed

Thanks to our marketing cooperation with BurdaForward, we have gained eleven strong brands and further expanded our digital portfolio. Naturally, our technical infrastructure had to grow accordingly. We launched our new BCN Smart Stack at the start of 2025.

The Smart Stack consists of various tools that enable comprehensive management of advertising campaigns – across all media! Carsten Sander, BCN Chief Technology Officer, shares more about the BCN Smart Stack in a short interview:

“The ‘Smart’ represents human expertise. Because, despite all the technological possibilities, the human factor remains vital for successful brand staging. The ‘Stack’ stands for the platforms that comprise the Smart Stack. This combination of sophisticated tools and expert cross-media consulting makes the Smart Stack highly effective."

“The Smart Stack offers publishers all the tools for marketing their inventory efficiently. This can be particularly attractive for those who still manage their portfolio on their own. Thanks to the size of BCN, we receive technical services at conditions that are not accessible to individual players. Marketing through us means more revenue for a publisher, at lower costs.”

“The Smart Stack makes marketing easier! All campaigns are processed centrally, via one system. Our advertising customers benefit from more efficient campaign management and standardized reporting. It also offers suitable and tested technological services for all regulatory challenges, such as the General Data Protection Regulation and the Digital Markets Act. But the Smart Stack can do more than just digital – it can also be used to manage print bookings. Real cross-media, from a single source!"

“It depends on the situation. We can technically connect a new provider in one day. However, it takes a little longer to set up all the prerequisites for marketing – a week to a month, depending on the volume.”

More about the Smart Stack