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anzu.io - partner for native in-gaming advertising

With our partner Anzu, we offer the world's most advanced in-game advertising solution. With ANZU we address an attractive audience – brand safe, scalable and above all measurable. In Germany alone, more than 2. 7 million unique users per month can be reached through mobile and PC games and 1. 3 million on the online gaming platform Roblox. This leads to more than 120 million visual contacts in Germany. The displayed advertising is always natively integrated and never interferes with the flow of the game.

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Main target audience

Age

50,0 % 20-39 years

Gender

55,0 % Men

Data in GE | Newzoo Key Insights Into UK Gamers 2022 | Anzu UK Report, 2021 | NewZoo and Google, Beyond 2021 Report (UK)

Key data

Portalname ANZU
Unique Users 4.00 m1
1 monthly in Germany | Newzoo Key Insights Into UK Gamers 2022 | Anzu UK Report, 2021 | NewZoo and Google, Beyond 2021 Report (UK)

Why anzu.io ?

  • Supported by WPP, Sonny Innovation Fund and BITKRAFT Esports Ventures. Anzu is redefining digital advertising by seamlessly integrating non-intrusive ads into gameplay.
  • Anzu allows advertisers to leverage existing ad formats to serve campaigns programmatically – meaning advertisers integrating with the Anzu platform do not need to change the way they run their existing digital advertising campaigns.
  • Global partners include advertisers such as Pepsi, Vodafone, Samsung, American Eagle and world-class game studios such as Ubisoft, Nacon and Lion Castle.

    • ©Anzu

    Advertise with ANZU

    Natural gaming flow
    Native advertising, which is not perceived as annoying.

     Perfect target group control
     Custom, dynamic, real-time ad delivery using first-party data.

    Potential customer approach 
    We reach an attractive audience via a variety of game genres and devices - brand safe, scalable and above all measurable.

    Guaranteed performance
    Only visible impressions are invoiced.