BILD der FRAU
BILD der FRAU is the versatile informative and entertaining magazine for women who take their lives into their own hands. It offers content for all areas of life - always with heart and as an outstanding guide for every situation. This is reflected in sections such as "Verbraucher aktuell" (Consumer News) and "Das schmeckt mir heute" (What I like today). Relaxing and entertaining – with exclusive interviews, photo series and reports.
Contact
Find your point of contactMain target audience
Average Age
61
Gender
95,0 % women
Average Net Income
> 3.000 EUR
Education
54,0 % have attended at least one secondary school
Key data
| Frequency of publication | weekly |
| Publication date | Friday |
| Base price (1/1 4c page) | 58,100 EUR1 |
| Copies sold | 335,2642 |
| Total readership | 2.80 m3 |
| Editorship | Sandra Immoor |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,18 | 6,3 | 13 |
| Women | 2,62 | 93,7 | 185 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,02 | 0,5 | 8 |
| 20 - 29 years | 0,06 | 2,1 | 16 |
| 30 - 39 years | 0,19 | 6,6 | 44 |
| 40 - 49 years | 0,25 | 9,0 | 63 |
| 50 - 59 years | 0,58 | 20,6 | 121 |
| 60 - 69 years | 0,63 | 22,6 | 142 |
| 70 and over | 1,08 | 38,5 | 214 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,01 | 0,3 | 7 |
| Secondary school, no professional training | 0,34 | 12,2 | 189 |
| Secondary school, professional training | 1,01 | 36,0 | 164 |
| Secondary school, no A levels | 0,88 | 31,5 | 107 |
| A levels, no degree | 0,28 | 9,9 | 55 |
| A levels, degree | 0,28 | 10,0 | 50 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,08 | 2,9 | 65 |
| 1,000 up to below 1,250 EUR | 0,13 | 4,6 | 170 |
| 1,250 up to below 1,500 EUR | 0,20 | 7,2 | 176 |
| 1,500 up to below 2,000 EUR | 0,42 | 14,9 | 149 |
| 2,000 up to below 2,500 EUR | 0,35 | 12,4 | 124 |
| 2,500 up to below 3,000 EUR | 0,33 | 11,7 | 110 |
| 3,000 EUR and more | 1,29 | 46,1 | 80 |
Why BILD der FRAU