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Brand BILD der FRAU

BILD der FRAU Schlank & Fit

Healthy. Beautiful. Feel good: An eclectic mix of diet, recipes, fitness trends, health, beauty and wellness awaits readers of BILD der FRAU Schlank & Fit. Always up-to-date, entertaining and service-oriented, the magazine is the ideal read for women who want to bring a little peace into their everyday lives during stressful times and simply relax for a change. The target group is women who are particularly interested in wellness and fitness trends, slimming topics and gentle healing methods, supplemented by beauty tips and travel information.

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Main target audience

Average Age

48

Gender

90,0 % Women

Net Income

58,0 % > 3,000 EUR

Education

88,0 % Higher education or A levels or university degree

Key data

Frequency of publication 6 times p.a.
Base price (1/1 4c page) 19,300 EUR1
Copies sold 69,5382
Total readership 569,3293
Editorship Sandra Immoor
1 Prices valid from 01.01.2025
2 IVW II/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,03 6,1 12
Women 0,53 93,9 185

Age
Mill. % Index
14 - 19 years 0,01 1,0 15
20 - 29 years 0,03 5,2 40
30 - 39 years 0,09 15,4 101
40 - 49 years 0,11 18,8 133
50 - 59 years 0,15 26,9 158
60 - 69 years 0,12 20,8 130
70 and over 0,07 12,0 67

Education
Mill. % Index
Comprehensive school 0,00 0,6 13
Secondary school, no professional training 0,05 8,7 134
Secondary school, professional training 0,12 21,3 97
Secondary school, no A levels 0,20 35,0 119
A levels, no degree 0,10 16,7 93
A levels, degree 0,10 17,8 90

Net income
Mill. % Index
Below 1,000 EUR 0,02 2,7 60
1,000 up to below 1,250 EUR 0,01 1,3 49
1,250 up to below 1,500 EUR 0,02 2,9 70
1,500 up to below 2,000 EUR 0,04 7,4 74
2,000 up to below 2,500 EUR 0,06 10,1 100
2,500 up to below 3,000 EUR 0,08 14,8 139
3,000 EUR and more 0,35 60,7 105
ma 2025 Pressemedien II

Why BILD der FRAU Schlank & Fit?

  • Conscious target group with a desire for health and exercise
  • Immerse yourself in a world of conscious lifestyle, healthy recipes, lifestyle and sports topics as well as inspiring stories and practical tips - welcome to Bild der Frau Schlank und fit.
  • Bild der Frau Schlank & fit reaches women who are interested in topics such as fitness, health, nutrition and a fit lifestyle. lifestyle and find in our magazine a refuge from stressful everyday life that offers them a touch of wellness and relaxation. relaxation.
  • Each issue invites readers on a journey through conscious living. Our professional know-how from experts in the fields of fitness, nutrition and health will convince our readers and always offer new knowledge.
  • The motto: Experience peace and serenity and find your inner center with the help of sport and a healthy lifestyle! Slim & fit with Bild der Frau!

    • Brand BILD der FRAU