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BILD WOCHE

More advice - more action - more tips for every day – that´s BILD WOCHE. This guarantees on the one hand high utilizable value by detailed advisors with hints and information to all ranges of daily life, on the other hand exciting entertainment by "stories, which life writes", which are always connected to an expert advice.

In addition to the beloved TV program, BILD WOCHE presents over 120 tips in a special bar on the seven days of the week. This is exciting background information about the stars, well-founded service tips as a supplement or small fun elements for the TV break.

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Key data

Frequency of publication weekly
Publication date Thursday
Base price (1/1 4c page) 9,850 EUR1
Copies sold 36,0982
Total readership 304,1873
Editorship Britta Behrens
1 Prices valid from 01.01.2026
2 IVW II/25
3 ma 2025 Pressemedien II

Detailed readership profile

Gender

Mill. % Index
Men 0,14 47,3 96
Women 0,16 52,7 104

Age

Mill. % Index
14 - 19 years 0,03 8,9 134
20 - 29 years 0,03 11,4 88
30 - 39 years 0,04 14,5 95
40 - 49 years 0,03 10,8 77
50 - 59 years 0,03 11,2 66
60 - 69 years 0,05 15,9 100
70 and over 0,08 27,3 152

Education

Mill. % Index
Comprehensive school 0,02 6,4 148
Secondary school, no professional training 0,02 7,5 116
Secondary school, professional training 0,10 33,6 153
Secondary school, no A levels 0,07 22,5 77
A levels, no degree 0,03 11,4 63
A levels, degree 0,06 18,6 94

Net income

Mill. % Index
Below 1,000 EUR 0,02 5,2 116
1,000 up to below 1,250 EUR 0,01 2,7 101
1,250 up to below 1,500 EUR 0,02 6,8 165
1,500 up to below 2,000 EUR 0,04 13,4 134
2,000 up to below 2,500 EUR 0,04 14,1 140
2,500 up to below 3,000 EUR 0,02 6,8 64
3,000 EUR and more 0,15 50,9 88
ma 2025 Pressemedien II