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Brand BUNTE

BUNTE - Passion for people

More than 75 years BUNTE! An incredible plethora of names, fates and events. Stories about the powerful, the rich and the beautiful. About royalty and heroes – but also those who have fallen from grace and the beaten down.

BUNTE is a magazine that became a legend in its own right. As the number one people magazine. As a reflection of German society. Symbolising the economic miracle during the years of reconstruction, at the nucleus of unbridled jet-setting in the 1960s and 1970s. The revolving door of political careers and, in today’s digital age, the yardstick for the rises and declines in popularity of Internet stars and influencers.

BUNTE Cover

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Key data

Frequency of publication weekly
Publication date Thursday
Base price (1/1 4c page) 46,500 EUR1
Copies sold 322,0752
Total readership 1.50 m3
Editorship Robert Pölzer
1 Prices valid from 01.01.2024
2 IVW III/24
3 ma 2024 Pressemedien II

Detailed readership profile

Gender
Mill. % Index
Men 0,25 16,7 33
Women 1,25 83,3 169

Age
Mill. % Index
14 - 19 years 0,01 0,6 8
20 - 29 years 0,07 4,9 32
30 - 39 years 0,15 10,2 58
40 - 49 years 0,24 15,8 98
50 - 59 years 0,42 27,8 136
60 - 69 years 0,40 26,8 162
70 and over 0,21 13,8 216

Education
Mill. % Index
Comprehensive school 0,01 0,4 8
Secondary school, no professional training 0,08 5,2 103
Secondary school, professional training 0,37 24,6 137
Secondary school, no A levels 0,55 36,9 119
A levels, no degree 0,25 16,3 80
A levels, degree 0,25 16,6 80

Net income
Mill. % Index
Below 1,000 EUR 0,03 1,7 35
1,000 up to below 1,250 EUR 0,02 1,6 70
1,250 up to below 1,500 EUR 0,05 3,6 110
1,500 up to below 2,000 EUR 0,14 9,1 108
2,000 up to below 2,500 EUR 0,16 10,5 114
2,500 up to below 3,000 EUR 0,18 12,2 112
3,000 EUR and more 0,92 61,2 100
ma 2024 Pressemedien II

Why BUNTE?

  • Top position in the people segment in terms of reach and circulation.
  • Quality and quantity: BUNTE is the highest-priced title in the people magazine market and still the absolute No. 1 at the newsstand.
  • BUNTE is pure emotion: advertisers benefit from this clear positioning. With emotions, BUNTE turns products into brands and brands into stars.
  • Awareness booster: The relaxed user atmosphere and the emotional reports increase the awareness of advertising motifs.

    • Advertise in BUNTE

    No other people-oriented medium reaches more people than BUNTE. Advertisers reap the benefits of the attention-grabbing and opinion-shaping power of the print magazine and digital presence.

    BUNTE turns products into brands and brands into stars.

    BUNTE also covers a wide range of topics, from fashion, beauty and food through to health and travel.

    Prices

  • Bunte Ratecard 2025
    • Brand BUNTE