Brand Burda Style

BURDA STYLE ReCREATE

BURDA EASY / BURDA STYLE and BURDA STRICKEN x Vinted together with other partners call for the purchase and upcycling of second-hand fashion in 2023! Everyone knows the problem of buying clothes online secondhand: If you haven't tried on the garment before, you don't know if it fits and looks good. With the reCREATE campaign, we want to inspire our readers and show how clothes can be sewn, pimped or redesigned with a few cool hacks. And thus becomes an absolutely unique it-piece. We want to be more attentive to our world. Conscious consumption. Buy or sew clothes that we really need and creatively individualize with exciting accessories or our own skills.

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Why BURDA STYLE ReCREATE?

Sewing and handicrafts are in vogue: Many women in Germany are engaged in handicrafts. Fun and sustainability are the main motivators

Demand for second-hand fashion is increasing

Minimalism, sustainability, mindfulness: three main concepts that are absolutely in vogue in our society

Diverse, attractive opportunities for cooperation, sponsorship and more.

Positive image transfer between BURDA STYLE and the cooperation brands.

High awareness and direct dialogue with the target group.

Directly addressing an attractive target group

Emotional brand loyalty through creative activity.

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Together with strong brands from the craft industry, we want to inspire young people with creativity and craftsmanship. Through a diverse range of topics, products and ideas, we create the greatest possible relevance and attractiveness for a new target group. We want to offer different partners from different industries the chance to become part of the reCREATE campaign.

With the cross-media BURDA reCREATE campaign, they succeed in creating an eye-catching presence in cooperation with a trusted, popular and established brand. Readers get the chance to immerse themselves in the brand world of BURDA and get to know the partner products