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Chefkoch – Europe's largest food community. By foodies, for foodies.

Chefkoch stands for authentic inspiration around cooking, enjoyment, and shared moments. The active community shares comments, recipes, knowledge, and passion—from traditional classics to modern trend dishes. This creates a lively place for exchange that fosters closeness and credibly anchors brands in the culinary everyday life of users.

chefkoch.de Key Visual

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Main target audience

Age

40,0 % 30-49 years

Gender

67,0 % Women

AGF 2025

Key data

Portalname chefkoch.de
Unique Users 20.00 m1
Page Impressions 241.00 m2
Visits 60.00 m3
Facebook Follower 846,1184
Instagram Follower 771,0004
Pinterest Follower 354,8004
Youtube Follower 273,0004
1 Editor´s information October 2025
2 Verlagsangabe 2025 / Editor´s information October 2025
3 Verlagsangabe 2025 / Editor´s information October 2025
4 January 2026

Why chefkoch.de?

  • The number one in the food market: Over 380,000 recipes and 8 million registered users
  • Strong community & high credibility: Content from users for users – authentic, approachable, and relevant
  • Professional content production: In-house formats & individual brand integrations – also for customers
  • chefkoch.de

    • Advertize on chefkoch.de

    COMMUNITY POWER.
    Chefkoch brings together one of the most active food communities in the German-speaking world. Over 50,000 reviews, images, and new recipes per month show that users interact intensively, exchange ideas, and trust the content—an ideal basis for brands that want to build genuine loyalty and relevance.

    PRESENCE THROUGHOUT THE ENTIRE COOKING CYCLE.
    Chefkoch accompanies its users through all phases of cooking: from inspiration to recipe selection and shopping to preparation and shared enjoyment. Brands are therefore not present at specific points, but throughout the entire customer journey at the relevant moment of use.

    TRUST & CREDIBILITY.
    As an established brand, Chefkoch enjoys above-average user trust. The well-known Chefkoch faces are firmly anchored in the community and stand for authentic, credible content – especially on social media. This ensures high reach and strong interaction within the food community.

    SCALABLE BRAND PRESENTATION.
    Chefkoch offers tailor-made marketing products with a wide reach that can be flexibly adapted to different campaign goals – from attention-grabbing brand presence to performance-oriented implementations.
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