Brand CHIP

CHIP - The digital world in a nutshell

CHIP regularly visits research and development laboratories from across the industry and presents the industry’s visions to its readers. Accordingly, our in-house CHIP Test Centre examines how well these visions are translated into concrete products. CHIP’s advice articles show users the best and safest ways to use these products and provide solutions to any questions readers might have.

CHIP is the reader’s guide to the digital world.

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Main target audience

Age

63,0 % 20 - 49 years

Gender

89,0 % Men

Net Income

58,0 % > 3,000 EUR

Education

58,0 % A levels, degree, A levels, no degree

Key data

Frequency of publication	monthly
Publication date	Friday
Base price (1/1 4c page)	19,500 EUR¹
Copies sold	56,787²
Total readership	1.57 m³
Editorship	Josef Reitberger

¹ Prices valid from 01.01.2024

² IVW III/24

³ ma 2024 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	1,28	81,6	161
Women	0,29	18,4	37

Age

	Mill.	%	Index
14 - 19 years	0,24	15,5	204
20 - 29 years	0,29	18,6	123
30 - 39 years	0,23	14,7	84
40 - 49 years	0,22	14,1	87
50 - 59 years	0,27	17,4	85
60 - 69 years	0,24	15,1	91
70 and over	0,07	4,6	71

Education

	Mill.	%	Index
Comprehensive school	0,18	11,6	229
Secondary school, no professional training	0,05	2,9	59
Secondary school, professional training	0,21	13,3	74
Secondary school, no A levels	0,40	25,5	82
A levels, no degree	0,33	21,1	103
A levels, degree	0,40	25,6	123

Net income

	Mill.	%	Index
Below 1,000 EUR	0,07	4,6	94
1,000 up to below 1,250 EUR	0,04	2,4	108
1,250 up to below 1,500 EUR	0,04	2,5	79
1,500 up to below 2,000 EUR	0,10	6,2	73
2,000 up to below 2,500 EUR	0,11	7,2	78
2,500 up to below 3,000 EUR	0,13	8,1	75
3,000 EUR and more	1,08	69,0	113

ma 2024 Pressemedien II

Why CHIP?

Attractive, affluent target audience with a strong interest in technology and IT.

Strong reach with men: CHIP is one of Germany’s most widely-circulated men’s magazines.

Gallery

Advertising in CHIP Magazine

CHIP is one of Germany’s most prominent digital brands. Thanks to its diverse array of thematic areas – from tests and technology to economics and society - the brand strongly influences the digital lives of its readers.