Brand CHIP

CHIP - The digital world in a nutshell

CHIP regularly visits research and development laboratories from across the industry and presents the industry’s visions to its readers. Accordingly, our in-house CHIP Test Centre examines how well these visions are translated into concrete products. CHIP’s advice articles show users the best and safest ways to use these products and provide solutions to any questions readers might have.

CHIP is the reader’s guide to the digital world.

Contact

Find your point of contact

Main target audience

Age

63,0 % 20 - 49 years

Gender

89,0 % Men

Net Income

58,0 % > 3,000 EUR

Education

58,0 % A levels, degree, A levels, no degree

Key data

Frequency of publication	monthly
Publication date	Friday
Base price (1/1 4c page)	19,900 EUR¹
Copies sold	56,045²
Total readership	1.57 m³
Editorship	Benjamin Lorenz

¹ Prices valid from 01.01.2025

² IVW IV/24

³ ma 2025 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	1,29	82,2	167
Women	0,28	17,8	35

Age

	Mill.	%	Index
14 - 19 years	0,20	12,5	190
20 - 29 years	0,27	17,3	133
30 - 39 years	0,25	15,9	105
40 - 49 years	0,25	15,7	113
50 - 59 years	0,30	18,9	107
60 - 69 years	0,22	13,7	88
70 and over	0,09	5,9	33

Education

	Mill.	%	Index
Comprehensive school	0,12	7,8	179
Secondary school, no professional training	0,07	4,2	61
Secondary school, professional training	0,24	15,4	69
Secondary school, no A levels	0,44	28,2	95
A levels, no degree	0,32	20,4	114
A levels, degree	0,38	24,0	126

Net income

	Mill.	%	Index
Below 1,000 EUR	0,06	3,8	75
1,000 up to below 1,250 EUR	0,03	1,8	63
1,250 up to below 1,500 EUR	0,05	3,0	65
1,500 up to below 2,000 EUR	0,11	6,9	64
2,000 up to below 2,500 EUR	0,13	8,1	77
2,500 up to below 3,000 EUR	0,13	8,1	73
3,000 EUR and more	1,07	68,3	124

ma 2025 Pressemedien I

Why CHIP?

Attractive, affluent target audience with a strong interest in technology and IT.

Strong reach with men: CHIP is one of Germany’s most widely-circulated men’s magazines.

Advertising in CHIP Magazine

CHIP is one of Germany’s most prominent digital brands. Thanks to its diverse array of thematic areas – from tests and technology to economics and society - the brand strongly influences the digital lives of its readers.

Downloads