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Brand CHIP

CHIP - Germany's largest technology and consumer portal. Understandable. Competent. Up to date.

Whether buying advice, news, test reports, downloads or practical tips:
CHIP.de informs and advises users in detail, comprehensibly and independently.
It is the opinion leader among 14 to 29-year-olds in Germany, placing it ahead of other established media brands such as RTL and Bild.

CHIP_Cover

Contact

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Main target audience

Age

35,0 % 30 - 49 years

Gender

54,0 % Men

Net Income

54,0 % > 3.000 EUR

Education

45,0 % have a high school diploma or a university degree

ma 2023 Pressemedien II, AGMA/ daily digital facts 2023-03; Best for Planning 2023

Key data

Portalname Chip.de
Page Impressions 102.27 m1
Visits 72.08 m2
Facebook Fans 459,4353
Instagram 70,7423
1 IVW III-2024 (Digital)
2 IVW III-2024 (Digital)
3 January 2025

Why CHIP.de?

  • Understandable: No matter how complex the product may be, CHIP explains it in a way that everyone can understand.
  • Competence: Testing is CHIP's DNA! With the CHIP test center, the brand operates its own test laboratory.
  • Tech-positive: CHIP is open-minded and optimistic about new technologies.

    • Advertising in CHIP Magazine

    BRANDS TRUST.
    CHIP is an established brand with above-average user trust and a positive reputation. Despite its age, CHIP is the opinion leader, especially in the 14 to 29 age group*.

    TESTING COMPETENCE.
    The CHIP test center independently tests more than 1,000 products every year and users are provided with a unique and objective unique and objective purchasing advice that no other buying advice that no other portal offered by any other portal in this field.

    SEO STRENGTH.
    CHIP attaches great importance to supporting support and advice. For this reason CHIP attaches great importance to SEO. As a result, the CHIP brand often ranks search results often higher than the manufacturers of the products.

    *Medienvielfaltsmonitor 2020

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    Brand CHIP