Brand CHIP

CHIP-FOTO-VIDEO - Germany’s successful photography magazine

The digital revolution has fundamentally changed photography. It has never been easier to capture good pictures and share them with others. Worldwide, no other hobby fascinates more people than photography, and owing to smartphones, everyone can take pictures - anywhere, anytime.

Nevertheless, true high-quality pictures require a proper camera - and this is where CHIP FOTO-VIDEO comes in: practical hands-on tests and purchasing advice on cameras, lenses and accessories. Valuable tips for better photos. Impressive visual worlds from all fields of photography.

CHIP FOTO-VIDEO is part of the CHIP brand family.

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Main target audience

Age

55,0 % 20 - 49 years

Gender

78,0 % Men

Net Income

54,0 % > 3,000 EUR

Education

57,0 % A levels, degree, A levels, no degree

Key data

Frequency of publication	monthly
Publication date	Wednesday
Base price (1/1 4c page)	11,900 EUR¹
Copies sold	11,942²
Total readership	110,256³
Editorship	Benjamin Lorenz

¹ Prices valid from 01.01.2025

² IVW IV/24

³ ma 2025 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,06	58,2	118
Women	0,05	41,8	82

Age

	Mill.	%	Index
14 - 19 years	0,01	7,3	111
20 - 29 years	0,03	24,4	188
30 - 39 years	0,03	23,3	154
40 - 49 years	0,02	15,2	109
50 - 59 years	0,02	14,2	80
60 - 69 years	0,01	12,2	78
70 and over	0,00	3,3	19

Education

	Mill.	%	Index
Comprehensive school	0,00	4,3	98
Secondary school, no professional training	0,01	5,3	77
Secondary school, professional training	0,02	16,6	75
Secondary school, no A levels	0,02	19,0	64
A levels, no degree	0,02	19,0	107
A levels, degree	0,04	35,7	187

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	6,3	126
1,000 up to below 1,250 EUR	0,00	3,0	104
1,250 up to below 1,500 EUR	0,00	1,7	37
1,500 up to below 2,000 EUR	0,01	13,5	125
2,000 up to below 2,500 EUR	0,01	9,9	93
2,500 up to below 3,000 EUR	0,01	6,9	62
3,000 EUR and more	0,06	58,8	107

ma 2025 Pressemedien I

Why CHIP-FOTO-VIDEO?

Germany’s leading photography magazine in terms of both circulation and reach.

As a respected source of purchasing advice and product test reports, CHIP FOTO-VIDEO is a highly credible platform for your advertisements.

Gallery

Advertising in CHIP FOTO-VIDEO

The editorial team supplies independent, up-to-date reporting on all important topics for ambitious photographers - with passion, expertise and material from CHIP’s in-house test laboratory and photo studio.