Brand Das Haus

DAS HAUS

DAS HAUS is one of Burda Verlag's longest-established magazines. For over 75 years, it has accompanied several generations of prospective homeowners on their way to owning their own four walls. DAS HAUS offers in-depth information about building, renovating, modernizing and construction financing, as well as other topics such as furnishing tips and gardening. Folkert Siemens, Editor-in-chief

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Main target audience

Age

64,0 % 30 - 59 years

Gender

50,0 % Men

Net Income

80,0 % > 3,000 EUR

Education

82,0 % Advanced degree, A levels or University degree

ma 2025 Pressemedien I

Key data

Frequency of publication	10 times p.a.
Publication date	Thursday
Base price (1/1 4c page)	49,900 EUR¹
Copies sold	440,830²
Total readership	496,985³
Editorship	Folkert Siemens

¹ Prices valid from 01.01.2026

² IVW III/25

³ ma 2025 Pressemedien II

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,23	46,2	94
Women	0,27	53,8	106

Age

	Mill.	%	Index
14 - 19 years	0,00	0,5	8
20 - 29 years	0,04	7,1	54
30 - 39 years	0,09	18,2	119
40 - 49 years	0,09	18,1	128
50 - 59 years	0,13	25,7	151
60 - 69 years	0,10	19,1	120
70 and over	0,06	11,3	63

Education

	Mill.	%	Index
Comprehensive school	0,00	0,3	7
Secondary school, no professional training	0,01	1,8	28
Secondary school, professional training	0,09	19,1	87
Secondary school, no A levels	0,14	27,3	93
A levels, no degree	0,10	19,4	107
A levels, degree	0,16	32,1	162

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	1,0	22
1,000 up to below 1,250 EUR	0,00	0,7	26
1,250 up to below 1,500 EUR	0,01	1,2	29
1,500 up to below 2,000 EUR	0,01	2,8	28
2,000 up to below 2,500 EUR	0,02	3,9	39
2,500 up to below 3,000 EUR	0,05	9,9	93
3,000 EUR and more	0,40	80,5	139

ma 2025 Pressemedien II

Why DAS HAUS?

More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners.

DAS HAUS is essentially by subscription only, which makes it especially interesting as a response medium.

DAS HAUS appeals to readers with a high propensity to spend money for a very wide range of products.

Advertising in DAS HAUS

More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners. The magazine appeals to readers with a high propensity to spend money on a very wide range of products.