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DAS HAUS

DAS HAUS is one of Burda Verlag's longest-established magazines. For over 75 years, it has accompanied several generations of prospective homeowners on their way to owning their own four walls. DAS HAUS offers in-depth information about building, renovating, modernizing and construction financing, as well as other topics such as furnishing tips and gardening. Folkert Siemens, Editor-in-chief

Das Haus Cover

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Main target audience

Age

57,0 % 30 - 59 years

Gender

60,0 % Men

Net Income

71,0 % > 3,000 EUR

Education

67,0 % Advanced degree, A levels or University degree

ma 2022 pressmedia II

Key data

Frequency of publication 10 times p.a.
Publication date Thursday
Base price (1/1 4c page) 48,100 EUR1
Copies sold 522,5362
Total readership 434,2223
Editorship Folkert Siemens
1 Prices valid from 01.01.2024
2 IVW IV/23
3 ma 2023 Pressemedien II

Deadlines

Why DAS HAUS?

  • More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners.
  • DAS HAUS is essentially by subscription only, which makes it especially interesting as a response medium.
  • DAS HAUS appeals to readers with a high propensity to spend money for a very wide range of products.
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    © DAS HAUS
    © DAS HAUS
    © DAS HAUS
    © DAS HAUS

    Advertising in DAS HAUS

    More than 75 per cent of DAS HAUS readers are middle-aged, yet well-off real estate owners. The magazine appeals to readers with a high propensity to spend money on a very wide range of products.