ECHO DER FRAU
ECHO DER FRAU is a women's magazine aimed at the young-at-heart woman over 50.
With atmospheric reports from the world of nobility, stars, hits, folk music and society, it offers a positive feeling every week. In addition to the inspiring articles, the magazine contains a large service section with topics such as fashion, beauty, nutrition, living and decoration. An extensive medical section and a puzzle section round out the content.
Contact
Find your point of contactMain target audience
Average Age
69 years
Gender
97,0 % women
Key data
| Frequency of publication | weekly |
| Publication date | Wednesday |
| Base price (1/1 4c page) | 6,890 EUR1 |
| Copies sold | 60,4052 |
| Total readership | 213,9503 |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,01 | 6,6 | 13 |
| Women | 0,20 | 93,4 | 184 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,5 | 8 |
| 20 - 29 years | 0,01 | 3,2 | 25 |
| 30 - 39 years | 0,01 | 2,8 | 18 |
| 40 - 49 years | 0,01 | 3,7 | 26 |
| 50 - 59 years | 0,02 | 10,6 | 64 |
| 60 - 69 years | 0,05 | 21,5 | 131 |
| 70 and over | 0,12 | 57,8 | 317 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 0,0 | 0 |
| Secondary school, no professional training | 0,01 | 6,8 | 95 |
| Secondary school, professional training | 0,11 | 51,5 | 226 |
| Secondary school, no A levels | 0,06 | 27,4 | 95 |
| A levels, no degree | 0,01 | 5,4 | 32 |
| A levels, degree | 0,02 | 9,0 | 45 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 3,7 | 95 |
| 1,000 up to below 1,250 EUR | 0,01 | 4,9 | 177 |
| 1,250 up to below 1,500 EUR | 0,03 | 14,4 | 366 |
| 1,500 up to below 2,000 EUR | 0,04 | 19,6 | 203 |
| 2,000 up to below 2,500 EUR | 0,03 | 13,6 | 148 |
| 2,500 up to below 3,000 EUR | 0,03 | 13,0 | 119 |
| 3,000 EUR and more | 0,07 | 30,9 | 52 |