ECHO DER FRAU
ECHO DER FRAU is a women's magazine aimed at the young-at-heart woman over 50.
With atmospheric reports from the world of nobility, stars, hits, folk music and society, it offers a positive feeling every week. In addition to the inspiring articles, the magazine contains a large service section with topics such as fashion, beauty, nutrition, living and decoration. An extensive medical section and a puzzle section round out the content.
Contact
Find your point of contactMain target audience
Average Age
69 years
Gender
97,0 % women
Key data
| Frequency of publication | weekly |
| Publication date | Wednesday |
| Base price (1/1 4c page) | 6,890 EUR1 |
| Copies sold | 58,8192 |
| Total readership | 269,7453 |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,02 | 8,1 | 16 |
| Women | 0,25 | 91,9 | 181 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,1 | 2 |
| 20 - 29 years | 0,01 | 2,8 | 22 |
| 30 - 39 years | 0,01 | 2,6 | 17 |
| 40 - 49 years | 0,01 | 3,6 | 26 |
| 50 - 59 years | 0,03 | 10,7 | 63 |
| 60 - 69 years | 0,05 | 19,5 | 122 |
| 70 and over | 0,16 | 60,6 | 337 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 0,1 | 2 |
| Secondary school, no professional training | 0,03 | 11,4 | 173 |
| Secondary school, professional training | 0,13 | 47,8 | 219 |
| Secondary school, no A levels | 0,07 | 26,8 | 91 |
| A levels, no degree | 0,01 | 4,9 | 27 |
| A levels, degree | 0,02 | 9,0 | 45 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 4,6 | 101 |
| 1,000 up to below 1,250 EUR | 0,01 | 4,4 | 161 |
| 1,250 up to below 1,500 EUR | 0,03 | 10,7 | 261 |
| 1,500 up to below 2,000 EUR | 0,06 | 23,5 | 235 |
| 2,000 up to below 2,500 EUR | 0,03 | 12,4 | 124 |
| 2,500 up to below 3,000 EUR | 0,03 | 12,7 | 119 |
| 3,000 EUR and more | 0,09 | 31,7 | 55 |