ECHO DER FRAU
ECHO DER FRAU is a women's magazine aimed at the young-at-heart woman over 50.
With atmospheric reports from the world of nobility, stars, hits, folk music and society, it offers a positive feeling every week. In addition to the inspiring articles, the magazine contains a large service section with topics such as fashion, beauty, nutrition, living and decoration. An extensive medical section and a puzzle section round out the content.
Contact
Find your point of contactMain target audience
Average Age
69 years
Gender
97,0 % women
Key data
| Frequency of publication | weekly |
| Publication date | Wednesday |
| Base price (1/1 4c page) | 6,890 EUR1 |
| Copies sold | 65,5532 |
| Total readership | 339,1303 |
Detailed readership profile
Gender
| Mill. | % | Index | |
| Men | 0,02 | 5,6 | 11 |
| Women | 0,32 | 94,4 | 186 |
Age
| Mill. | % | Index | |
| 14 - 19 years | 0,00 | 0,1 | 2 |
| 20 - 29 years | 0,00 | 1,1 | 8 |
| 30 - 39 years | 0,01 | 2,1 | 14 |
| 40 - 49 years | 0,01 | 3,2 | 22 |
| 50 - 59 years | 0,05 | 14,1 | 83 |
| 60 - 69 years | 0,06 | 17,6 | 110 |
| 70 and over | 0,21 | 61,8 | 343 |
Education
| Mill. | % | Index | |
| Comprehensive school | 0,00 | 0,1 | 3 |
| Secondary school, no professional training | 0,05 | 14,0 | 216 |
| Secondary school, professional training | 0,17 | 51,2 | 233 |
| Secondary school, no A levels | 0,08 | 22,6 | 77 |
| A levels, no degree | 0,02 | 5,7 | 31 |
| A levels, degree | 0,02 | 6,5 | 33 |
Net income
| Mill. | % | Index | |
| Below 1,000 EUR | 0,01 | 4,1 | 90 |
| 1,000 up to below 1,250 EUR | 0,02 | 5,3 | 195 |
| 1,250 up to below 1,500 EUR | 0,04 | 12,1 | 293 |
| 1,500 up to below 2,000 EUR | 0,07 | 20,4 | 204 |
| 2,000 up to below 2,500 EUR | 0,05 | 13,6 | 136 |
| 2,500 up to below 3,000 EUR | 0,03 | 10,0 | 94 |
| 3,000 EUR and more | 0,12 | 34,5 | 60 |