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EINFACHBACKEN.DE - simply good, tasty recipes

EINFACHBACKEN.DE is the digital platform for all baking topics.  A variety of all-day recipes and variations, suggestions and tips for hearty or sweet recipes, seasonal recipes, classics, low carb and equipment news for your kitchen will be provided because of the multi-thematic focus. The baking recipes are simple and at the same time unusual and special. They are beginner-friendly but not boring for passionate hobby bakers. Finally, the result should generate excitement for all. Because cakes should be shared!

einfachbacken.de Key Visual

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Main target audience

Age

64,0 % 20-49 years

Gender

70,0 % Women

Net Income

62,0 % > 3,000

Education

69,0 % attended higher education or complete a degree

b4p 2023

Key data

Portalname EINFACHBACKEN.DE
Unique Users 12.52 m1
Page Impressions 22.36 m2
Visits 16.09 m3
Facebook Fans 277,6004
Instagram 497,0004
Pinterest 150,0004
Youtube 88,4004
TikTok 39,7004
1 google analytics 04/23
2 IVW 04/23
3 IVW 04/23
4 April 2024, publisher's statement

Why EINFACHBACKEN.DE?

  • Utility: all recipes are easy to bake and tasty – absolutely certain!
  • Quality: all recipes are processed and shooted by the EINFACHBACKEN.DE-editors and with our einfachbacken.de - unique guaranteed success!
  • First Mover: first independent baking portal in Germany
  • Our vision: we will be the No.1 place to go for baking!
  • Target groups: backing affine consumers and hobby bakers
  • User acquisition: sustainable data-driven SEO-strategy in combination with synergies of BurdaHome Food social media.
  • Success guarantee: cumulative media- and content competences of Hubert Burda Media
  • einfach backen Online