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einfachbacken.de - simply good, tasty recipes

einfachbacken.de is the digital platform for all baking topics.  A variety of all-day recipes and variations, suggestions and tips for hearty or sweet recipes, seasonal recipes, classics, low carb and equipment news for your kitchen will be provided because of the multi-thematic focus. The baking recipes are simple and at the same time unusual and special. They are beginner-friendly but not boring for passionate hobby bakers. Finally, the result should generate excitement for all. Because cakes should be shared!

einfachbacken.de Key Visual

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Main target audience

Age

62,0 % 20-49 years

Gender

69,0 % Women

Net Income

64,0 % > 3,000

Education

79,0 % Secondary school with/without Abitur or studies

b4p 2023

Key data

Portalname einfachbacken.de
Page Impressions 31.58 m1
Visits 22.99 m2
Facebook Fans 279,1343
Instagram 508,8973
Pinterest 161,3003
Youtube 108,0003
TikTok 53,5003
1 IVW IV-2024 (Digital)
2 IVW IV-2024 (Digital)
3 January 2025, editor´s statement

Why einfachbacken.de?

  • Utility: all recipes are easy to bake and tasty – absolutely certain!
  • Quality: all recipes are processed and shooted by the einfachbacken.de-editors and with our einfachbacken.de - unique guaranteed success!
  • First Mover: first independent baking portal in Germany
  • Our vision: we will be the No.1 place to go for baking!
  • Target groups: backing affine consumers and hobby bakers
  • User acquisition: sustainable data-driven SEO-strategy in combination with synergies of BurdaHome Food social media.
  • Success guarantee: cumulative media- and content competences of Hubert Burda Media
  • einfach backen Online