Brand ELLE

ELLE DECORATION Germany – Living in true style

ELLE DECORATION whisks readers away to beautiful apartments, lofts and country houses around the world, inviting them to dream, but also giving them concrete ideas on how to bring their lifestyle home.

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Main target audience

Average Age

on average 49 years

Gender

89,0 % Women

Average Net Income

on average 4321 EUR

AWA 2023

Key data

Frequency of publication	6 times p.a.
Publication date	Friday
Base price (1/1 4c page)	25,600 EUR¹
Copies sold	73,769²
Total readership	500,190³
Editorship	Franziska Frosch

¹ Prices valid from 01.01.2024

² IVW III/24

³ AWA 2024

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,07	14,1	29
Women	0,43	85,9	169

Age

	Mill.	%	Index
14 - 19 years	0,01	2,7	41
20 - 29 years	0,05	9,7	74
30 - 39 years	0,10	19,2	126
40 - 49 years	0,07	13,9	100
50 - 59 years	0,11	21,5	121
60 - 69 years	0,10	20,3	130
70 and over	0,06	12,7	71

Education

	Mill.	%	Index
Secondary school, no professional training	0,01	2,7	30
Secondary school, professional training	0,06	12,8	64
Sixth form college, no A levels	0,19	37,5	100
A levels or similar, no university degree	0,08	16,3	120
University degree	0,15	30,7	154

Net income

	Mill.	%	Index
Below 1,000 EUR	0,00	0,5	16
1,000 up to below 1,250 EUR	0,01	2,4	79
1,250 up to below 1,500 EUR	0,01	2,2	63
1,500 up to below 2,000 EUR	0,03	5,3	54
2,000 up to below 2,500 EUR	0,04	7,3	74
2,500 up to below 3,000 EUR	0,04	7,1	68
3,000 EUR and more	0,38	75,1	125

AWA 2024

Why ELLE DECORATION?

Women are the decision-makers in the home: ELLE DECORATION Germany is the high-end interior magazine in Germany with the highest percentage of female readers.

ELLE DECORATION Germany has the highest circulation and reach within the German high-end interior magazine segment.

As a strong and highly desirable international brand, ELLE DECORATION offers an attractive environment for advertising.

Take a look inside the magazine

Advertise in ELLE DECORATION

As the market leader, ELLE DECORATION Germany is a must-have in every high-end interior image campaign. Print advertising in ELLE DECORATION ensures long-lasting relevance in the end consumers’ brand mindset.