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Brand FOCUS

FOCUS FIT & GESUND - active with a good mood

Being active in sports is one of the most popular leisure activities. But a balanced diet, relaxation and body care are also important. This is the only way to prevent deficiencies in your body and to stay fit and well throughout the year.

With the FOCUS Specials FIT & GESUND into Spring and FIT & GESUND through Winter, the editorial team wants to inspire its readers to make the most of the seasons – by providing fitness, nutrition, wellness and health tips that are motivating and fun.

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Main target audience

FOCUS FIT & GESUND broadens the readership of FOCUS to younger and female target groups.

Key data

Frequency of publication 3 times p.a.
Publication date Friday (with FOCUS)
Base price (1/1 4c page) 38,200 EUR1
Copies sold 240,5272
1 Prices valid from 01.01.2024
2 IVW III/23, distribution in FOCUS

Why FOCUS FIT & GESUND?

  • FOCUS FIT & GESUND is an overlapping supplement to the FOCUS main magazine for the topics of health, wellness, beauty, indulgence and fitness, which is usually published twice a year.
  • Younger and female readers are particularly likely to take advantage of it. This perfectly complements the classic target group of the FOCUS main magazine.
  • FOCUS FIT & GESUND develops custom-fit environments and cooperations for your brand communication in FOCUS FIT & GESUND.
  • FOCUS sells around 240,000 copies week after week, in print or digitally.
  • FOCUS reaches around 3.07 million readers. (ma 2023 II)

    • Selected insights from the FOCUS supplement test 2022

    • 94% of intensive readers at least liked the supplement
    • 82% of the readers of the main edition have read the supplement/article or flicked through the supplement
    • Over 52% of readers and 60% of intensive readers pick up the supplement/article
    • Over 61 mins of intensive readers read the supplement and pick it up 2.3 times

    [Basis for use & like: Insert recall: n=1,213 (main study); intensive readers of the insert (main study): n=484]

    Downloads

  • FOCUS FIT & GESUND Profile 2024
    • Brand FOCUS