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Brand FOCUS

FOCUS Style - Highclass Journalism X High Fashion

FOCUS Style is Champions League journalism in its most elegant form. The magazine combines high-quality journalism with first-class fashion and photo productions in a new, timeless design with a surprising cover concept, clean, modern visual language, innovative layout and exciting portraits of outstanding personalities from fashion, culture, society and sport.

‘We believe in the power of curation and the magic of printed paper. With FOCUS Style, we celebrate excellent journalism, high-quality photography, outstanding design and avant-garde fashion.’ Jörg Harlan Rohleder, Editor-in-Chief since 2022.

In the spirit of ‘Connect the unexpected’, FOCUS Style always combines the unexpected, culturally charges things and incorporates meta-levels to make stories as high-quality and special as possible.

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Main target audience

Age

43,0 % 20 - 49 years

Gender

66,0 % Men

Net Income

70,0 % > 3,000 EUR

Education

80,0 % A levels or similar

ma 2024 I

Key data

Frequency of publication 6 times p.a.
Publication date Friday (with FOCUS)
Base price (1/1 4c page) 36,100 EUR1
Copies sold 240,4952
Editorship Jörg Harlan Rohleder
1 Prices valid from 01.01.2025
2 IVW III/24, distribution in FOCUS

Why FOCUS Style?

  • Unbeatable reach and circulation in the men's/lifestyle segment (total FOCUS circulation).
  • Extremely attractive target group: Male, high income, educated, keen to spend, high affinity for fashion and luxury.
  • Attention-grabbing magazine format.
  • Long reading time of over 60 minutes on average and high archiving rate of over 50%.
  • Unique combination of first-class fashion and photo productions with absolute quality journalism (awarded the German Design Award).
  • Multiple award-winning title concept (German Design Award, European Publishing Award).
  • Absolute luxury expertise with photographers such as Jürgen Teller and Lukas Wassmann. --> FOCUS Style is a fashionable, journalistic and haptic experience.

    • Prices

  • Focus Style Ratecard 2025

    • Downloads

  • FOCUS Style Profile 2025
    • Brand FOCUS