Brand Frau im Spiegel

Frau im Spiegel

Frau im Spiegel is the genre founder of premium people magazines in Germany and is aimed at style-conscious women aged 40 and over. With an outstanding mix of entertainment and service, the magazine offers exciting society stories from German and international stars as well as exclusive interviews and reports from society, culture, show and entertainment. The mix of topics includes the latest fashion trends, beauty styling tips, sophisticated recipe ideas, informative health reports, decorating and lifestyle inspiration, and travel and culture tips.

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Main target audience

Average Age

Gender

91,0 % Women

Average Net Income

3342

Key data

Frequency of publication	weekly
Publication date	Saturday
Base price (1/1 4c page)	15,800 EUR¹
Copies sold	126,128²
Total readership	691,603³

¹ Prices valid from 01.01.2025

² IVW II/25

³ ma 2025 Pressemedien I

Detailed readership profile

Gender

	Mill.	%	Index
Men	0,07	10,1	20
Women	0,62	89,9	177

Age

	Mill.	%	Index
14 - 19 years	0,00	0,1	2
20 - 29 years	0,02	2,3	18
30 - 39 years	0,04	6,5	43
40 - 49 years	0,07	10,2	72
50 - 59 years	0,13	18,9	111
60 - 69 years	0,15	22,1	138
70 and over	0,28	39,9	222

Education

	Mill.	%	Index
Comprehensive school	0,00	0,2	4
Secondary school, no professional training	0,07	9,5	147
Secondary school, professional training	0,26	37,1	169
Secondary school, no A levels	0,21	30,2	103
A levels, no degree	0,08	11,9	66
A levels, degree	0,08	11,0	56

Net income

	Mill.	%	Index
Below 1,000 EUR	0,01	2,1	48
1,000 up to below 1,250 EUR	0,02	3,5	130
1,250 up to below 1,500 EUR	0,05	7,7	187
1,500 up to below 2,000 EUR	0,09	12,8	128
2,000 up to below 2,500 EUR	0,08	11,7	116
2,500 up to below 3,000 EUR	0,10	13,9	130
3,000 EUR and more	0,33	48,2	83

ma 2025 Pressemedien I

Why Frau im Spiegel?

Frauen im Spiegel is the founder of the premium people magazine genre in Germany and is aimed at style-conscious women aged 40 and over.

With an outstanding mix of entertainment and service, the magazine offers exciting society stories from German and international stars as well as exclusive interviews and reports from society, culture, shows and entertainment.

The mix of topics includes the latest fashion trends, beauty styling tips, sophisticated recipe ideas, informative health reports, decoration and lifestyle inspiration as well as travel and cultural tips.